Burberry, a UK’s based fashion brand, has reopened its newly extended flagship store on Via Montenapoleone, at the heart of Milan’s top fashion district. This is the brand’s largest in Italy and customers will now be able to shop all of Burberry’s latest autumn winter 14/15 fashion trends in particular, as men’s and women’s ready to wear, accessories, leatherwear and as well as a beauty corner, the first dedicated Burberry beauty area in Italy.
Spread over 5,000 square metres, Burberry’s boutique features the latest interior design concept of the London Regent Street store and isis furnished according to the global design blueprint by chief creative officer Christopher Bailey.
Expanded to cover three floors, the store features three large video walls and in-store digital screens to showcase both brand content and live events from the global flagship in London. It was introduced some kind of futuristic technology connected with traditional British heritage and style, the store creates a unique shopping experience in the heart of Milan.
This new and redecorated Burberry’s store tt is the first major store opening since Christopher Bailey took over the CEO role in addition to his role as Creative Director, following the departure of former Angela Ahrendts who joined Apple.
To celebrate its reopening on Via Montenapoleone, Burberry host a party with celebrity guests, including actresses Cristiana Capotondi and Anna Valle, all eager to toast the British brand’s arrival in the capital. See the photos here.
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