The incredible Giuseppe Zanotti store in Via Montenapoleone

Aug

City Guide

The incredible Giuseppe Zanotti store in Via Montenapoleone

For months Milan Design Agenda had witness fashion designers and fashion brands openings in the most Milan’s luxury avenues. It’s almost an year since Giuseppe Zanotti‘s opened his flagship store in Via Montenapoleone. Since then the Italian brand remains faithful to the fashion capital and to the centrally located Via Montenapoleone in the heart of the luxury shopping district.

This incredible store at number 8, follows the new design format developed by the Italian engineer Gianluca Bonini of Nuovostudio whose designs have already been successfully applied to other boutiques like Venice, Dubai and Hong Kong. As Milan Design Agenda’s knowledge, this architecture/interior design studio from Ravenna, used top quality traditional materials like marble, lacquered wood and oxidized brass to interplay cleverly with a contemporary aesthetic, and create a finely balanced blend. The result is a modern feel that is in part softened by the gold colored brass. This clever mix of elements creates a refined and exclusive atmosphere.

The floor is reminiscent of neo-plasticism in the size and pattern of the marble slabs, while the boiserie covering reveals particular attention to finish details. In a seemingly random pattern, vertical elements in white lacquered wood of varying proportions create sensational play on light which heightens perception of the space. Lighting is another element that has not been left to chance, with lights used to endow the boutique with a sculpted, engaging look. The spectacular staging and experimental décor concept thus become distinguishing brand traits.