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Brave New World: a collection revealed during Milan Design Week

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Brave New World: a collection revealed during Milan Design Week

Top 5 Hotels in Milan that really show the best of Italian style

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The incredible Giuseppe Zanotti store in Via Montenapoleone
Aug
4
The incredible Giuseppe Zanotti store in Via Montenapoleone


For months Milan Design Agenda had witness fashion designers and fashion brands openings in the most Milan’s luxury avenues. It’s almost an year since Giuseppe Zanotti‘s opened his flagship store in Via Montenapoleone. Since then the Italian brand remains faithful to the fashion capital and to the centrally located Via Montenapoleone in the heart of the luxury shopping district.

"The incredible Giuseppe Zanotti store in Via Montenapoleone-Giuseppe Milan Flagship store at Via Montenapoleone" The incredible Giuseppe Zanotti store in Via Montenapoleone The incredible Giuseppe Zanotti store in Via Montenapoleone The incredible Giuseppe Zanotti store in Via Montenapoleone Giuseppe Milan Flagship store at Via Montenapoleone

This incredible store at number 8, follows the new design format developed by the Italian engineer Gianluca Bonini of Nuovostudio whose designs have already been successfully  applied to other boutiques like Venice, Dubai and Hong Kong. As Milan Design Agenda’s knowledge, this architecture/interior design studio from Ravenna, used top quality traditional materials like marble, lacquered wood and oxidized brass to interplay cleverly with a contemporary aesthetic, and create a finely balanced blend. The result is a modern feel that is in part softened by the gold colored brass. This clever mix of elements creates a refined and exclusive atmosphere.

"The incredible Giuseppe Zanotti store in Via Montenapoleone-Giuseppe Milan Flagship store at Via Montenapoleone interiors" The incredible Giuseppe Zanotti store in Via Montenapoleone The incredible Giuseppe Zanotti store in Via Montenapoleone The incredible Giuseppe Zanotti store in Via Montenapoleone Giuseppe Milan Flagship store at Via Montenapoleone interiors

The floor is reminiscent of neo-plasticism in the size and pattern of the marble slabs, while the boiserie covering reveals particular attention to finish details. In a seemingly random pattern, vertical elements in white lacquered wood of varying proportions create sensational play on light which heightens perception of the space. Lighting is another element that has not been left to chance, with lights used to endow the boutique with a sculpted, engaging look. The spectacular staging and experimental décor concept thus become distinguishing brand traits.

"The incredible Giuseppe Zanotti store in Via Montenapoleone-Giuseppe Zanotti 2014-2015 Campaign" The incredible Giuseppe Zanotti store in Via Montenapoleone The incredible Giuseppe Zanotti store in Via Montenapoleone The incredible Giuseppe Zanotti store in Via Montenapoleone Giuseppe Zanotti 2014 2015 Campaign

If you were interested in this Milan Design Agenda article…you can found more about Shops , Fashion and City guide articles.

 

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