After the great success of his first boutique on Via Della Spiga 25, Philipp Plein proudly  announces the opening of his second flagship store in Milan, on via Montenapoleone 21, one of the most iconic fashionable shopping streets, and one of the world’s most luxury avenues. Milan Design Agenda is proud to feature an article about Philipp Plein new opening in Milan, and we’re ready to answer your question: Why you must go shopping on Philipp Plein second boutique in Milan?

PHILIPP PLEIN founded his eponymous brand interpreting a new contemporary luxury lifestyle for men’s, women’s and children´s clothing and accessories. Covering 150 square meters, the boutique has been carefully designed and conceived by Philipp Plein, in collaboration with the Milanese architectural firm AquiliAlberg and unveils a new concept for the brand, refined yet impactful.

Massive blocks of marble with steel finishing, contrasting areas of light and shadow, selected materials and attention to every detail create a unique shopping experience. The products are displayed like authentic pieces of art.

PHILIPP PLEIN´s hexagonal logo along with black and white marble are the signature elements of this store, recurring on walls, ceilings and display cases. The new black version of the iconic skull studded with CRYSTALLIZED™- Swarovski Elements is unveiled and  reigns in the center of the store while Murano glass chandeliers in dark grey give off a ravishing fume´ effect.

The new store is a  dedicated space for women´s and children´s collections including accessories, shoes, bags and jewelry. The designer states: “Italy is the country where I produce my designs and Milan is the city where I present my collections during the fashion weeks…I am both proud and thrilled to open on this renowned street, and I decided to create a true work of art for this special flagship, a tribute to a city that has contributed so much to my success.”

Now, more than ever, you have a new spot for your Milan Fashion Guide / Milan Shopping Guide. Enjoy it!

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