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If you’re one of the numerous fans of Milan Fashion Boutiques, you won’t miss the new MARNI flagship store at Via Montenapoleone, one of the Milan Luxury Avenues. It will give you one more choice of contemporary-bohemian style for anything you need! Things to do in Milan? Today Milan Design Agenda gives you an answer!
Fortified by its universally recognisable trait of quirky femininity, the luxury italian fashion brand enlarges its retail address book this a new flagship store on Milan’s fashion-pampered via Montenapoleone.
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The new Marni flagship store in Milan, generously spread over 310 sq m, architecturally mirrors the brand’s visual identity by adopting a sober structure with eccentric accents. Comprised of two floors connected by a minimalist spiral staircase, the store emerges from a quaint courtyard like a rising cube.
Contrast is well utilised throughout – from the space’s immaculate white walls interjected with coloured marble to the dark geometric shapes randomly dispatched on the boutique’s floors.
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This Milan Fashion Boutique is infused with a charm that is dramatically austere yet whimsically playful. Its simple and restrained architecture has been magnified by the brand’s funky designs and multi-coloured lacquered furnishings. In short, it evokes an ‘off-beat’ ambience by pairing streamlined, vintage designs with contemporary hues. The effect is both sober and boisterous, just like the clothes.
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