If you’re one of the numerous fans of Milan Fashion Boutiques, you won’t miss the new MARNI flagship store at Via Montenapoleone, one of the Milan Luxury Avenues. It will give you one more choice of contemporary-bohemian style for anything you need! Things to do in Milan? Today Milan Design Agenda gives you an answer!

The new space was created in close collaboration with Marni creative director Consuelo Castiglioni and the house’s interior designer and creative supporter of Marni Prisma and Salone del Mobile, Luz Maria Jaramillo.

Despite being dominated by slabs of raw concrete, Marni’s fashion flagship store itself is remarkably understated!

Fortified by its universally recognisable trait of quirky femininity, the luxury italian fashion brand enlarges its retail address book this a new flagship store on Milan’s fashion-pampered via Montenapoleone.

See also:Milan City Guide-magic behind Fendi Store at Via Montenapoleone

Connecting the store’s two floors, the elegantly minimalist and intriguing staircase conveys a dramatic effect (like Christopher Nolan’s Inception!)

The brand’s colourful designs coexist with the modernist architecture surrounding them.

The new Marni flagship store in Milan, generously spread over 310 sq m, architecturally mirrors the brand’s visual identity by adopting a sober structure with eccentric accents. Comprised of two floors connected by a minimalist spiral staircase, the store emerges from a quaint courtyard like a rising cube.

An exclusive capsule collection will be available in store in celebration of the opening.

Contrast is well utilised throughout – from the space’s immaculate white walls interjected with coloured marble to the dark geometric shapes randomly dispatched on the boutique’s floors.

See also: Milan Luxury Boutiques-the girls guide for fashion trends

It’s a space ‘to be discovered’, concludes creative director Consuelo Castiglioni!

This Milan Fashion Boutique is infused with a charm that is dramatically austere yet whimsically playful. Its simple and restrained architecture has been magnified by the brand’s funky designs and multi-coloured lacquered furnishings. In short, it evokes an ‘off-beat’ ambience by pairing streamlined, vintage designs with contemporary hues. The effect is both sober and boisterous, just like the clothes.

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