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Most stores probably wouldn’t make a virtue of pandering to male vanity – should men be guilty of such a thing – but at Dolce & Gabbana the luxury fashion house has made a distinct feature of it. It has expanded its menswear flagship store on Corso Venezia, Milan and introduced its first atelier for bespoke clothes. A space where neoclassicism and luxury is displayed so well, that nothing got beyond its measure. Milan Design Agenda has the privilege to point you to the right. All the way through Corso Venezia!
Dolce&Gabbana has expanded its menswear flagship store in Milan on Corso Venezia 15 and inaugurated its first atelier for bespoke clothes. The new space, which is housed in the same 16th century neoclassical palazzo, which has been home to the men’s flagship store, is the result of a meticulous restoration project of all the remaining rooms.
Celebrating male vanity, the rooms are the ideal place where the modern man can satisfy all his desires in terms of style. The floors are an alternation of five different types of marble with parquet floors in typical 19th century fashion.
Each floor is a variation on five different types of marble and parquet floors typical of 19th-Century interior fashion. Various design pieces, chosen for their uniqueness, decorate the rooms, including a bookcase designed by Gio’ Ponti for a luxury hotel in Saint Tropez, a table by Ignazio Gardella and chairs by Gio’ Ponti for Reguitti.
A masterpiece by Ercole Barovier illuminates the space. In the adjacent room is a unique piece: a majestic Palmengarten chandelier with 140 light bulbs arranged in a radial pattern reminiscent of the palms in the outdoor garden. Other rooms have works by Gio’ Ponti: some were designed for Nino Zoncada and installed on luxury cruise liners, such as the recessed ceiling fixtures that sailed the seas before landing in Milan.
Several are from the Augustus cruise ship, while others come from the Conte Biancamano transatlantic ocean liner. You can see more about the Dolce & Gabbana Milan’s new store at SWIDE, the official Dolce & Gabbana blog.