Milan City Guide: top 10 Brunches you must try in Milan this Spring

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CERSAIE 2019: a guide for you to get by in Bologna

Cersaie 2019 in Bologna (Italy) is one of the most expected design events among the bathroom design lovers because it is the place where you’ll...
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CERSAIE 2019: a guide for you to get by in Bologna

Take a look at this incredible project by Ananiev Interiors

Ananiev Interiors is an amazing brand that was founded in Russia, in 2002 by Nadezhda and George Ananyev. Their company specializes mostly...
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Take a look at this incredible project by Ananiev Interiors

Here’s an essential mini guide for upcoming event CERSAIE 2019

From September 23rd to the 27th, all roads lead to Bologna Fiere for the world of luxury bathroom inspiration, also known as CERSAIE. During this...
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Here’s an essential mini guide for upcoming event CERSAIE 2019
Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante OVS new flagship store 2 980x390
Jun
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Shopping Milan guide at via Dante: OVS, new flagship store

From months since 2014 early days, Milan Design Agenda is envolved in discovering the best shops around Milan famous luxury avenues. We walked miles in Via Montenapoleone, Via Dell’Orso, Corso Venezia…and so many others to be reported. But today, besides being a great Milan Avenue, will be more recognized for a new luxury shop. Welcome to via Dante and the new place to add in your Shopping Milan Guide.

"Shopping Milan guide at via Dante OVS, new flagship store" Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante OVS new flagship store 4

The architectural interior design,Vincenzo De Cotis Architects, is proving his work with project after project. Milan Design Agenda is sure, that Milan will hear his name more often. After a luxury boutique at Romea EXCELSIOR in Milan, now is time for OVS new flaghsip store. Amplifying his Shopping culture, Vincenzo  and COIN administration, decided to give to this store a concept based in the intention of creating a new code expression for OVS.

"Shopping Milan guide at via Dante OVS, new flagship store-Vincenzo de Cotiis" Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante OVS new flagship store Vincenzo de Cotiis

A large wall mirror with light cuts connects the three floors of the store , reflecting and amplifying all the boutique. Furniture pieces were designed as small freestanding buildings , to accept the product in a flexible manner. Light wood, glass and metal are in turn coupled to slabs of colored Plexiglas , the products to the wall are ” framed ” , almost as if they were museum installations .

"Shopping Milan guide at via Dante OVS, new flagship store" Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante OVS new flagship store 3

The contrast between the existing buildings – including the floor cement tiles , the iron shutters , the windows on the first floor restored to their original color – and the project is to create a stimulating environment , permeated by a new freshness. This OVS boutique has a partner technology of the highest level , such as Google , and can boast cutting-edge digital applications , such as dressing rooms and virtual interactive screens from which to make purchase orders.

"Shopping Milan guide at via Dante OVS, new flagship store" Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante: OVS, new flagship store Shopping Milan guide at via Dante OVS new flagship store 1

See the opening party video:

Via @Interni Magazine

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