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Hermes recently opened its new flagship store in Milan, moving away from Sant’Andrea to Via Montenapoleone. The previous store eventually turned too small for all the vast and luxurious items from the Hermès collections. This change also celebrates a long presence of the brand in Milan – they have been spreading glamour in this Italian city since 1987.
The project was commissioned to Parisian architects RDAI, under the artistic direction of Denis Montel, responsible for all the Hermès stores worldwide. Inside this boutique, in a beautiful neoclassical building, we can also find some unique art pieces from the Hermès Collection of Contemporary Photography and Emile Hermès private collection.
The opening had several entertainment events for the prestigious guests, and Hermès created a series of special products to sell exclusively in this store, creating a feeling of uniqueness and exclusivity!
The neoclassical building with an ochre yellow facade at Via Montenapoleone 12 contains a shop with an area of 600 m2 (488 for the sales area) on two levels, displaying the 16 métiers of Hermès, together with a collection of exclusive products reissued for the occasion.
After crossing the threshold, clients discover the silk, the fragrances and the large space set aside for men’s prȇt-à-porter and accessories, with a Venetian terrazzo floor enhanced by shards of amber-colour Saint Louis crystal.
The staircase in yellow Venetian stucco leads to a more intimate zone for jewellery and watches, and to the second floor offering women’s prȇt-à-porter, riding gear, leather goods, l’art de Vivre and l’art de la table. The boutique also presents artworks from the Hermès collection of contemporary photography and the Emile Hermès collection.