There is a lot associated with the name Armani Casa: fashion, beauty, design, furniture, luxury, and many more. Giorgio Armani created an incredible legacy, along with some of the most incredible design accomplishments that the industry has ever seen. Milan Design Agenda is going to give you a general introduction to the incredible world of Armani. Keep reading and be inspired!
Born on July 11, 1934, in Italy, Giorgio Armani has been collecting an incredible collection of lovely design accomplishments. However, he didn’t have an easy life: after completing his military service, he dropped out of university and went to work at La Rinascente. At the time this was a very famous Milan department store, which would end up opening many doors to the rising designer.
It was during the 70s, after joining the staff of Nino Cerruti as a designer, and doing some freelance work with the encouragement of his friend Sergio Galeotti that he would begin giving his very first steps in the world of design as a whole.
Armani and Galeotti would end up joining forces in 1975, by presenting their first combo collection: a men’s clothing line very revolutionary for its time. Their popularity began in the USA during the 80s, when his men’s ‘power suits’ appeared frequently on the television series “Miami Vice” and in the 1980 film “American Gigolo”, which starred actor Richard Gere in Armani’s signature garb.
During 1981 the young line Emporio Armani was introduced resulting into the branching of collections from the Haute Couture line Armani Privé, and the casual approach of Armani Jeans. Over the years, the Armani label has further expanded into cosmetics, furniture design and – since 2005 – into signature Hotels and Resorts.
The Armani empire as a whole is known for its understated sense of chic and excellent craftsmanship. Many compare him with other incredible legends of design such as Coco Chanel and Yves Saint Laurent. He’s had projects in interior design as well, bringing to the table some of the most incredible trends that Italian design has ever seen.
In the specific case of Armani Casa, it’s a part of the brand known for having an aesthetic philosophy focused on simple lines and perfect proportions, while at the same time having the scenario enriched by precious materials, refined finishes, and elegant textiles. Whatever the project they take on the final result always consists of a bespoke combination of different inspirations and design codes that culminate in a unique and sophisticated atmosphere.