Givenchy opens up shop in Italy’s fashion capital as they give us a glimpse inside their new luxury Italian fashion house, on Via Sant’Andrea. The perfect fashion boutique for your Milan Christmas shopping! Sat in the heart of the city’s luxury and fashion district, the shop is the latest in the house’s efforts to create tailor-made boutiques in the territories that matter most for the Riccardo Tisci-led label. Roughly 4,300 sq. ft., the store consists of small rooms, each offering a different experience and design aesthetic.
The house’s creative director, Riccardo Tisci, has designed a unique new boutique in the most luxury italian fashion house. “I wanted to create something special and unique that would inspire visitors to discover Givenchy and its surprises,” he says. “This boutique brings together the exciting elements of our world of French couture, our own DNA and blends them with the high energy of the city and its citizens.”
The 400 square metre store includes a number of smaller rooms each made in a variety of materials used in unexpected ways for dramatically different effects in each space.
The feeling of moving between the rooms is designed to echo an art gallery. The design echoes creative director Riccardo Tisci’s modern inventiveness while honoring the heritage of the house’s founder Hubert de Givenchy.
Sleek, dark zebrano wood features throughout, lacquered to differing levels depending on the way that it is used.
The boutique has been created to echo elements of the city and street where it sits, such as these light green subway tiles.
On entering, the visitor’s eye is immediately drawn to the oversized fish tank at the rear of the store.
Givenchy has opened the doors of its new Milanese space dedicated to it collections of men and women’s clothing and accessories in the heart of the Quadrilatero della Moda. The space incarnates the predilection of the house’s creative director Riccardo Tisci for tailored lines boasting a touch of originality.
A perfect example are its walls featuring an oversized fish tank which give the space a totally unique atmosphere. In each room, garments are showcased against unexpected, minimalist backgrounds: the ground floor houses the women’s clothing and accessories collections while the upper floor is dedicated to menswear where massive parallelepipeds are arranged symmetrically in front of a large cube, simulating pews in front of an altar.