What to see at fuorisalone: Moooi

Apr

What to see at fuorisalone: Moooi

Salone del Mobile, the amazing design week that happens in Milan, is back and how you can you image, it’s impossible not to speak about Marcel Wanders, Moooi’s creative director, because he’s back once again! From the 13th to the 19th of April, in occasion for Milan Design Week events, Moooi welcomes you to be blown away by their presentation in via Savona 56. Since he came for its first time to iSaloni furniture fair, his exhibitions have turned everyone’s head upside down, for his creative mind.

Moooi is eager and ready to transform the monumental space of 1.700 m2, by showcasing an assembly of inspirational living quarters, timeless product haikus and a new carpet collection, harmoniously absorbed into the breath-taking depths of Rahi Rezvani’s artistic photography.

21 settings will unfold in front of your eyes in a fascinating combination of 9 home environments, which will inspire you with their sense of style and 12 poetic haiku compositions, which will reveal in an instant how Moooi’s furniture and lighting products can be combined to complement each other perfectly.

Simultaneously, a selection of 39 artistic photographs by Rahi Rezvani will be exhibited in all its glory, with a towering height of 4.5 meters, thus generating an emotional trip into the mysteries of the human soul, image by image. Marcel Wanders, art director of Moooi, refers to A. Huxley’ quote to explain one of the reasons that brought him to single out Rahi Rezvani’ photography as the perfect match for the Moooi presentation: ‘All animals are equal but some are more equal than others’.

There is a strong affinity between Rahi’s art and Moooi’s designs, for both parties create beauty in an uncommon way and generate strong reactions in the spectators by challenging their imagination. ‘We are really proud to be the first brand to present the photography of Rahi Rezvani to the world of design. Its style and beauty blend perfectly with the interesting lighting pieces and amazing furniture of Moooi’s new collection’, reveals Marcel Wanders about the artistic cooperation.