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Milan Design Week 2015 Moooi's astonishing Unexpected Welcome
Mar
26
MAR
Milan Design Week 2015: Moooi’s astonishing Unexpected Welcome


Since he came for its first time to iSaloni furniture fair, his exhibitions have turned everyone’s head upside down, for his creative mind… How can you image we’re talking about Marcel Wanders, Moooi’s creative director, and he’s back once again! From the 13th to the 19th of April, in occasion for Milan Design Week 2015 , Moooi welcomes you to be blown away by their presentation in via Savona 56. Milan Design Agenda will be there for 2nd time in a row!

Milan Design Week 2015 Moooi's astonishing Unexpected Welcome_

Moooi is eager and ready to transform the monumental space of 1.700 m2, by showcasing an assembly of inspirational living quarters, timeless product haikus and a new carpet collection, harmoniously absorbed into the breath-taking depths of Rahi Rezvani’s artistic photography.

See also: The Most important and eye-catching via Tortona events to see at iSaloni

Milan Design Week 2015 Moooi's astonishing Unexpected Welcome (1)

‘We are really proud to be the first brand to present the photography of Rahi Rezvani to the world of design. Its style and beauty blend perfectly with Moooi’s new collection’ Marcel Wanders

See also: Milan Design Week 2015 news-Marcel Wanders collaborates with LG Hausys

Milan Design Week 2015 News Marcel Wanders collaborates with LG Hausys (6)

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As always, Moooi strives to make the environment more beautiful, although this year finding your way home has a double meaning: at Moooi’s collection presentation and deep inside you, where emotions and feelings are free to blossom and express their intensity in response to an artistic and surreal world.

Milan Design Week 2015 Moooi's astonishing Unexpected Welcome (2)

21 settings will unfold in front of your eyes in a fascinating combination of 9 home environments, which will inspire you with their sense of style and 12 poetic haiku compositions, which will reveal in an instant how Moooi’s furniture and lighting products can be combined to complement each other perfectly.

Milan Design Week 2015 Moooi's astonishing Unexpected Welcome

Simultaneously, a selection of 39 artistic photographs by Rahi Rezvani will be exhibited in all its glory, with a towering height of 4.5 meters, thus generating an emotional trip into the mysteries of the human soul, image by image. Marcel Wanders, art director of Moooi, refers to A. Huxley’ quote to explain one of the reasons that brought him to single out Rahi Rezvani’ photography as the perfect match for the Moooi presentation: ‘All animals are equal but some are more equal than others’.

Via Tortona most expect Moooi event

There is a strong affinity between Rahi’s art and Moooi’s designs, for both parties create beauty in an uncommon way and generate strong reactions in the spectators by challenging their imagination. ‘We are really proud to be the first brand to present the photography of Rahi Rezvani to the world of design. Its style and beauty blend perfectly with the interesting lighting pieces and amazing furniture of Moooi’s new collection’, reveals Marcel Wanders about the artistic cooperation.

Milan Design Week 2015 will have its finnest moment with one more travel into Moooi’s world and Milan Design Agenda will be at the front row to witness!

Find more about this Milan Design Week 2015 News here.

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