For Milan Design Week, Moroso is introducing a new showcasing experience which consists of an installation by Marco Viola as a partnership with Ingo Maurer. The press preview is set for the 7th and 9th of April at Moroso’s showroom.
M’Afrique consists of a unique blend of international design and local manufacturing that culminate in a series of seating and accessories that show the pros and cons of the hand made process. This collection was launched all the way back in 2009, the event serving as a celebration of the brand’s 10th anniversary.
The collection is 100% made in Dakar, Senegal and it counts with the cooperation of names such as Patricia Urquiola, Ron Arad, Martino Gamper, Tord Boontje and Sebastian Herkner. In order to create the pieces, all of these designers have worked closely with the local manufacturers through the use of using traditional fishing materials and ropes.
This collection kept expanding more and more throughout the years. Some of the designers that have recently worked with Moroso include Concetta Giannangeli, Ron Arad, and David Weeks. We point out that these outdoor furniture pieces that have been appearing throughout the years celebrate the traditional methods and craftsmanship of the region of Dakar, Senegal, as well as serving as an opportunity for designers of different experiences, backgrounds and continents to cooperate in order to obtain some innovating results.
The press preview will happen at the 7th and 9th of April at Moroso’s showroom in Milan (Via Pontaccio, 8, 20121 Milano MI). It will feature an installation by Marco Viola in a partnership with Ingo Maurer. On the second day of the event, after the press preview, there will be an opening night with a show by DJ Peter Adjaye.
After that, during Milan Design Week, the event will open from 11 am to 9 pm from the 10th to the 13th of April and from 11 am to 7 pm specifically on the 14th of April. After the event is over, the installation will still be available thereafter until the 27th of April.