Every year during Milan Design Week there are a series of districts that create itineraries with the goal of showing off the best parts of the city when it comes to historical, cultural and design factors. Porta Venezia in Design is an example of that.
You might be wondering what exactly is Porta Venezia in Design, right? This initiative is a project that every year creates an itinerary which takes all of the interested tourists in a trip through many relevant spots within the area of Porta Venezia dedicated to areas such as design, art, the Liberty architectural and even the decorative heritage of Milan city.
The main purpose of this initiative is to establish a collaboration between the business and cultural players based in the territory in order for them to benefit from more visits during the period of Milan Design Week. Every year this becomes an opportunity to allow both tourists and citizens of the city to discover some hidden areas they might have never heard of.
The itineraries of every edition of Porta Venezia in Design have successfully managed to create paths that have successfully established harmony and balance between tradition and innovation, especially during Milan Design Week. Even so, there are a number of buildings that you can’t miss on this area like, for example, the Palazzo Bocconi, the Palazzo Bovara, the Villa Mozart or even the Palazzo Serbelloni.
Last year in Milan Design Week, for example, there were some new entries on the list such as the concept store Stamberga (which hosted a collection of 20th-century Italian design and iconic pieces from Bonacina 1889 and Sen Factory) or the installations of Primo Piano.