A €100 million Italian luxury label: Ermanno Scervino – Milan Design Agenda. Trends

Check here to indicate that you have read and agree to Terms & Conditions/Privacy Policy.

Thanks for Subscribe!
Sorry, we don't know what happened. Please try again later.
You don't want us to answer?

Milan Design Week – First Highlights for Salone del Mobile Milano 2020

Every year in April an international event enlivens Milan: Salone del Mobile and Fuorisalone together make up the Milan Design...
Read More
Milan Design Week – First Highlights for Salone del Mobile Milano 2020

Milan Design Week | The Best of isaloni 2019’s Interior Design Trends

Milan Design Week 2020 is coming closer and we have joined the best from the last edition. Interior design trends...
Read More
Milan Design Week | The Best of isaloni 2019’s Interior Design Trends

Salone del Mobile: have a look at the best of 2019 edition

Salone del Mobile 2020 is almost here. You can expect to see and experience in both this main event and...
Read More
Salone del Mobile: have a look at the best of 2019 edition

Don’t miss our Design Guide For ISaloni & Milan Design Week 2020

Milan Design Week is coming closer and we have the perfect guide for you. From design event iSaloni 2020 (Salone del Mobile.Milano) to...
Read More
Don’t miss our Design Guide For ISaloni & Milan Design Week 2020

Feminine Fendi at Milan Fashion Week 2020| The Dusty Pink Velvet Sofa

Feminine Fendi at Milan Fashion Week 2020| The Dusty Pink Velvet Sofa- Milan Fashion Week 2020 just started and, not...
Read More
Feminine Fendi at Milan Fashion Week 2020| The Dusty Pink Velvet Sofa

Inside Special Collection for Salone del Mobile 2020, by Studiopepe

The countdown to the Salone del Mobile Milano 2020 has already started for the brands. The preparations are many and...
Read More
Inside Special Collection for Salone del Mobile 2020, by Studiopepe

These Are The 6 Italian Interior Designers to Follow on the Instagram

What is interior design for you? Who are your inspirational icons or brands? Where you find your daily inspiration? Are...
Read More
These Are The 6 Italian Interior Designers to Follow on the Instagram
Apr
28
A €100 million Italian luxury label: Ermanno Scervino


It could be €100 million question…. In 2003, they debuted at Milan Fashion Week catwalks scene, and since that day this label grew quickly, becoming a rising luxury label, ready to set its business in €100 million revenue this year. We’re talking about Ermanno Scervino, a fashion label builted by Toni Scervino (the entrepreneur) and Ermanno Daelli (the designer).

"A €100 million Italian luxury label Ermanno Scervino_Ermanno Scervino Spring Summer 2013 collection" A €100 million Italian luxury label: Ermanno Scervino  A €100 million Italian luxury label: Ermanno Scervino  A    100 million Italian luxury label Ermanno Scervino Ermanno Scervino Spring Summer 2013 collection

"A €100 million Italian luxury label Ermanno Scervino_Chris tong" A €100 million Italian luxury label: Ermanno Scervino  A €100 million Italian luxury label: Ermanno Scervino  A    100 million Italian luxury label Ermanno Scervino Chris tong

Nowadays, Milan’s fashion scene is hugely split between, established luxury brands highly rich in heritage, and youthful upstart labels like MSGM. But, Milan Design Agenda has been witness, in the last 2 years, of a new trend in fashion, there’s room for new Italian luxury brands that are commited with contemporary spirit.

"A €100 million Italian luxury label Ermanno Scervino_Ermanno Scervino Spring Summer 2014 Collection" A €100 million Italian luxury label: Ermanno Scervino  A €100 million Italian luxury label: Ermanno Scervino  A    100 million Italian luxury label Ermanno Scervino Ermanno Scervino Spring Summer 2014 Collection

We absolutely believe that true luxury brands can still have a contemporary voice,” says entrepreneur Toni Scervino, who co-founded luxury label Ermanno Scervino in 2000 with fashion designer Ermanno Daelli.

"A €100 million Italian luxury label Ermanno Scervino_lily-allen" A €100 million Italian luxury label: Ermanno Scervino  A €100 million Italian luxury label: Ermanno Scervino  A    100 million Italian luxury label Ermanno Scervino lily allen

"A €100 million Italian luxury label Ermanno Scervino_Oriental inspiration" A €100 million Italian luxury label: Ermanno Scervino  A €100 million Italian luxury label: Ermanno Scervino  A    100 million Italian luxury label Ermanno Scervino Oriental inspiration

Their approach appears to be working. Emphasizing specific collections (men, women and children), adding a luxury expertise, Ermanno Scervino is set to generate over €100 million in revenue this year. With more than 250 employees at its Florence-area headquarters, the brand has over 500 other points of sale around the world, including 42 retail stores and shop-in-shops.

"A €100 million Italian luxury label Ermanno Scervino_Asia Argento" A €100 million Italian luxury label: Ermanno Scervino  A €100 million Italian luxury label: Ermanno Scervino  A    100 million Italian luxury label Ermanno Scervino Asia Argento

Toni Scervino and Ermanno Daelli, believed since the beginning, in the company’s achievement, where the true “Made in Italy”, would take over through artistic creativity and tradition/heritage of italian luxury brands. Year after year, Ermanno Scervino developed its presence in markets that were not affected by the latest financial crisis, given them an important and sustentable growth. Russia, Ukraine and Azerbaijan (opened its first boutique in Baku, in the prestigious Four Seasons) in Europe, and Doha are some of countries, where you can find Ermanno Scervino.

"A €100 million Italian luxury label Ermanno Scervino_vanity-fair-italia editorial" A €100 million Italian luxury label: Ermanno Scervino  A €100 million Italian luxury label: Ermanno Scervino  A    100 million Italian luxury label Ermanno Scervino vanity fair italia editorial

Do you know where you can find Ermanno Scervino in Milan luxury avenues?

Giò Moretti
via della Spiga, 4 – Milan
0039 02 76003186

"A €100 million Italian luxury label Ermanno Scervino" A €100 million Italian luxury label: Ermanno Scervino  A €100 million Italian luxury label: Ermanno Scervino  A    100 million Italian luxury label Ermanno Scervino

For more information about this article, see at Businness of Fashion