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New rugs collection designed by Dimorestudio and Emtivi Studio for Illulian’s Limited Edition, the exclusive brand line that collects rugs in limited edition designed by celebrities and illustrious characters in the world of design, art and photography. This is the most recent and interesting italian design collaboration. The […]
Let’s try a change in your Milan shopping guide! The concept of permanent pop-up store is a real innovation for Louis Vuitton, in which La Rinascente gets a new space. The ground floor becomes a temporary store with a constantly changing product animation and interior design. This enables the House […]
10 Corso Como is a shopping and dining complex in Milan, and combines outlets that show and sell works of art, fashion, music, design, cuisine and culture. It was founded in 1990 by gallerist and publisher Carla Sozzani, actual Vogue Italia editor-in-chief.
The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009.
SEE ALSO: Places to go in Milan – 10 Corso Como
10 Corso Como, is a rich concept, conceived as a virtual narrative, combining an art gallery, a book shop, and a curation of food, fashion, art, music and lifestyle, made also by the visitors.
Still in 1991, Italian sociologist Francesco Morace coined the term “concept store” for 10 Corso Como, before it was even a famous marketing notion as it is today. Now there are stores in Milano, Seoul, Shanghai and Tokyo!
Here, you can find the most luxurious and exclusive brands – Alexander McQueen, Gucci, Hussein Chalayan, Maison Martin Margiela, Nina Ricci, Paul Smith, Prada, Proenza Schouler, Raf Simons, Rick Owens and Yohji Yamamoto.
SEE ALSO: Things to do in Milan – Must visit shops
The creator, Carla Sozzani, a former fashion editor and publisher, opened Galleria Carla Sozzani, exhibiting photography, art and design at an old garage space.
The store supports the concept of “Slow Shopping”, allowing consumers to enjoy the experience and the different spaces.
You can visit this store at Via Tazzoli 3, 20154 Milano!