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10 Corso Como is a shopping and dining complex in Milan, and combines outlets that show and sell works of art, fashion, music, design, cuisine and culture. It was founded in 1990 by gallerist and publisher Carla Sozzani, actual Vogue Italia editor-in-chief.
The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009.
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10 Corso Como, is a rich concept, conceived as a virtual narrative, combining an art gallery, a book shop, and a curation of food, fashion, art, music and lifestyle, made also by the visitors.
Still in 1991, Italian sociologist Francesco Morace coined the term “concept store” for 10 Corso Como, before it was even a famous marketing notion as it is today. Now there are stores in Milano, Seoul, Shanghai and Tokyo!
Here, you can find the most luxurious and exclusive brands – Alexander McQueen, Gucci, Hussein Chalayan, Maison Martin Margiela, Nina Ricci, Paul Smith, Prada, Proenza Schouler, Raf Simons, Rick Owens and Yohji Yamamoto.
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The creator, Carla Sozzani, a former fashion editor and publisher, opened Galleria Carla Sozzani, exhibiting photography, art and design at an old garage space.
The store supports the concept of “Slow Shopping”, allowing consumers to enjoy the experience and the different spaces.
You can visit this store at Via Tazzoli 3, 20154 Milano!