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Milan’s department store La Rinascente window display is getting into the Christmas spirit with the addition of an art installation for its store windows that overlook Piazza Duomo! The Swiss artist John Armleder was in charge for it and now you know what to do in Milan this Christmas holiday. This art was named “Let it Shine, Let it Shine, Let it Shine. It’s Xmas again!,” which will be on display through Jan. 3 .
Chosen by art critic Cloe Piccoli, the windows feature Armleder’s well-known “Pour Paintings” — large textured and painted canvases — and are half-filled with sparkling Christmas tree decorations to the sound of festive music. Pedestrians are also able to get a glimpse into the history of the installation with the help of young curators and artists from the Brera Fine Arts Academy and a making-of video, produced in collaboration with the artist.
Leading figure of some of the most radical and experimental artistic movements in the 60s – from Fluxus, of which he was among the most fascinating promoters, to Groupe Ecart, which he founded in Geneva – John Armleder has created performances, installations, environments and paintings such as the Pour Paintings and his highly celebrated Furniture Sculptures.
His approach relates to Situationism. His work is a process. His languages are multiple. The aim is to create experiences and contexts in which narratives, languages, inspirations, Fluxus spirit and abstract painting, readymades and sculpture, performances and installations are all brought together.
With this new collaboration, La Rinascente continues to strengthen its ties to the art world. In 2011, the Christmas windows featured Californian artist Anthony Ausgang’s oversized and colorful cat cartoons characters, whereas in 2012 Danish-Icelandic artist Olafur Eliasson and Danish engineer Frederik Ottesen teamed up for solar powered, sun-shaped lamps. Last year’s windows saw the work of six young illustrators, who created oversized pop-up books, which continually opened and closed.
Less than week to unwrap your Christmas presents! If you didn’t your Christmas shopping , this is the perfect time to go to La Rinascente and visit this window display!