Henge showroom opened the doors of its Atelier in via della Spiga 7 in 2015, in the heart of Milan, illustrating the discreet charm of its world and presenting its first monograph. Not just a conventional showroom but a space conceived for the world of interior design, in order to display the brand’s most significant selection of furniture characterized by a high real value, and to make available to architects and interior designers the tools to create a design system in which on demand is the protagonist. You got an update in your “Where to go in Milan“ guide!
7 Via della Spiga (7VDS) is the brand’s first interior design project where the Henge approach was applied without any stylistic limits or constraints. 7VDS’s mission is to express our concept of the contemporary home, untouched by fads and intimately tied to our love of materials: a home where furniture, lighting, custom solutions and art decorate the space with different and unexpected styles.
The Atelier is conceived from the world of interior design in order to display the brand’s most significant selection of furniture characterized by top quality value, and give architects and interior designers the tools to create a design system in which customization is the protagonist.
The Henge philosophy, in fact, does not entail a limited catalogue of objects, but rather involves tools that are employed to develop a complete customization of the domestic environment together with the designers. Thanks to numerous customizable features provided to the interior designers – such as materials, finishing, processes and the possibility of defining atypical sizes – the Henge customer has more than enough room to research and shape the brand’s atmosphere according to his or her project. 7VDS is the place that represents us; it reveals and bears witness to our approach and our way of being and thinking.
Customization, for which the idea of design as formal application of various aesthetics to mass production is rejected. All of HENGE’s research in the hands of the interior designers. Suggestions. Besides furnishings, 360 degrees of special creations are also displayed, as the 12-meters-high wall lined with wood paneling.
The expression of the most sophisticated Made in Italy. To best present the combination of these elements, HENGE presented a precious book that is focused on the artisanal knowhow, narrating the exceptional Italian manufacturing abilities. A volume created by Studio Gusto Ids, divided into three sections, printed in a limited edition of just 300 copies, embellished by images shot by Andrea Pancino and Mattia Pasin, in charge of illustrating HENGE’s vocation towards craftsmanship and the high real value of its products through symbolic images.
Even when it comes to volume, details are what makes the difference; as the fabric-effect paper cover, hand-binding, the closure with 7 red threads and numbered metal plate. The book is the first of a yearly collection that will describe all the steps of the path through beauty and aesthetics that HENGE has build along its journey through innovation and research.