To celebrate Tory Burch’s “Spongeware” collection, London-based design studio Glithero, created a bespoke window display for the Via Della Spiga boutique.

Tim Simpson and Sarah van Gameren, the design duo behind Glithero, dressed one Tory Burch’s window with a colourful totem of deep blue sponges to showcase the collection itself, while a mechanized installation sprung into action in the neighbouring street-facing window, compressing squared off and circular sponges against the glass window.
SEE ALSO: Milan Fashion Boutiques – Gucci unveils new store concept

The dappled, hand-applied patterns and variegated colour palette of the collection has its roots in the potteries of the UK, which later flourished in the US. Artisans began using sponge to add swirling, textured designs to ceramics, creating uniquely decorative tableware with an opulent feel.

Inspiration behind the installation
Each window tells a slightly different story. One really takes the sponge as a starting point, the material of sponge, and they built a kind of tower of them. It’s kind of like an accumulation of blocks, or stacking of blocks of foam.

The other window, was focus on the technique. Whereas the left-hand window is more about the material, the right-hand window we focus much more on the technique of using the sponge against the ceramic.

SEE ALSO: Milan Fashion Boutiques – Bottega Veneta first home collection store

So they created a machine that consists of sixty smaller sponges that you can hold in your hand. It’s pressing sponges against glass, so people at street-level can see exactly what this moment of touch, or moment of impression, is really about.

See why luxury fashion brands as Tory Burch set big presentations:

Don’t forget to follow us on Instagram

YOU MAY BE ALSO LIKE

Milan Boutique stores – Pop Art dream at Moschino flagship store Milan Fashion Boutiques: KENZO at Via Manzoni Milan Fashion Boutiques – a visit into Tory Burch store Studio Job designed Colombostile new showroom window display