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Every year an international event enlivens Milan: Salone del Mobile and Fuorisalone together make up the Milan Design Week: the worldwide most important appointment for design. From one side the main tradeshow with 6 big exhibitors and from the other side spontaneous events that take place in some of the not-to-be-missed destinations of the city. – From April 13 – 18, 2021!

Within so many things to do, the difficulty is to chose where to go. Find the news about the 59th edition of Milan Design Week – Salone del Mobile Milano by Claudio Luti, President of the Salone, and start to organize your schedule!

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Salone’s keyword 2021 is a tribute to the beauty and the city of Milan.

On the first conference of the year about the 59th edition of Milan Design Week – Salone del Mobile Milano, Claudio Luti, President of the Salone del Mobile Milano, introduced, the keyword of 2021- BEAUTY,  to be added to the 10 values of the Manifesto – Emotion, Enterprise, Quality, Design, Networking, Communication, Culture, Young People, Ingenuity, Milan.

During the Milan Design Week, design invades Milan. The city becomes a stage of installations, parties, and events, all dedicated to design, with more than 1000 events taking place, in 7 days, all around the city. Milan changes its look for a week. With this background made of creativity all around, design is linked with the urban pattern of Milan, creating a
unique and unseen event!

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Design is in fact, in its experimentation of shapes and materials, a constant search for beauty. Particular attention will be also on ethics, the link with Milan and the new generations.

In Palazzo Reale’s Sala delle Cariatidi a site-specific audiovisual installation curated by Davide Rampello and the filmmaker Luca Lucini will be on show to make a tribute to the 10 values of the Manifesto. It will be interpreted in 10 short films made by 10 Italian filmmakers: “La Scatola Magica. Ten words for ten authors” is a ”visionary dictionary of Italian creativity”, as the artistic director and creative producer of the installation explains, also pointing out that ”beauty is in our DNA, in our culture”.

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.Of your interest:

ISALONI 2021 | THE 6 EXHIBITORS IN THE EVENT NOT TO MISS!

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Sources:

https://www.salonemilano.it/

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