Milan Design Week – First Highlights for Supersalone Milano 2021

Aug

Milan Design Week – First Highlights for Supersalone Milano 2021

Updated article, originally published on: Feb 13, 2020

As part of the iconic Milan Design Week, SuperSalone returns between 5-10 September 2021. The Milan furniture fair is back after an 18-month hiatus with a special edition curated by Milanese architect Stefano Boeri. Dubbed ‘Supersalone’, the 2021 edition of the fair curated by Stefano Boeri will be an immersive, unique design event.

A new format and an exceptional curator, architect Stefano Boeri, for “Supersalone”, the Special 2021 event under the banner of the Salone del Mobile. Milano will be the first large design exhibition to open its doors.

“Supersalone”, the 2021 Salone del Mobile. Milano special event of the Milan Design Week, curated by Stefano Boeri, scheduled for 5th to 10th September at Rho, Fiera Milano will reaffirm the centrality of Milan and the Salone on the international design, cultural, and innovation scene.

Working alongside the curator, an international team of collaborators – Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth and Marco Ferrari, and Elisa Pasqual of Studio Folder together with Giorgio Donà, co-founder and director of Stefano Boeri Interiors, will valorize projects and products in an innovative setting built on proximity, reflection, and sharing.

A fluid and dynamic exhibition set-up will valorize the new products and creations brought out by the companies over the last 18 months and will allow visitors to navigate freely inside a large design library, a huge national and international archive of creativity.

The display in the fairgrounds will be broken up into themed areas and itineraries: arenas for talks with leading figures on the contemporary cultural and creative scene, dedicated lounges for business company meetings, areas reserved for young students at design schools, and for a display of chairs awarded with the Compasso d’Oro curated by the ADI, food courts conceived and set up in partnership with Identità Golose – The International Chef Congress, and socializing and relaxation areas.

With circularity and sustainability uppermost, all the display materials and components have been designed to be dismantled and reused. A green area will welcome visitors at the East Gate of the fairgrounds; thanks to the Forestami project the trees will subsequently be relocated to Milan’s metropolitan area.

Triennale Milano will be the hub of the “Supersalone” city, with a range of cultural offerings including a series of totally original exhibitions and events.