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During Salone del Mobile 2016, Luceplan celebrates the 30th of Costanza lamp. Iconics Italian design celebrations at Milan Design Week 2016. This is the start of a series of special events that will continue throughout the year, as a tribute to the inimitable lamp designed in 1986 by Paolo Rizzatto.
Luceplan’s first big success, Costanza springs from a simple yet brilliant intuition: to revise and reinterpret the classic lamp with shade, combining simple form with highly innovative technological solutions, like the self-supporting shade in polycarbonate and the sensorial touch dimmer. A unique, unmistakable design object, Costanza is now an icon found in millions of private homes all over the world, and selected by great designers for prestigious contract solutions, hotels and offices. Thanks to its essential elegance and the wide range of models and colors, Costanza fits perfectly into any type of setting.
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A project of communication, operating on various fronts, relying on a synergic, engaging strategy to narrate 30 years of Costanza and its universe. Not just a dedicated advertising campaign, featuring a commemorative photograph with 150 Costanza lamps forming the number 30, but also a video installation based on the making of the picture, and a special FuoriSalone event.
The new displays in the Milan showroom are part of the strategy, showing different types and tones of Costanza as the absolute protagonist of the windows on Corso Monforte, the fulcrum of Milan’s “light district.”
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A special year for Luceplan, that of the celebration of Costanza’s 30th birthday, reflecting the evolution of the company since its founding. A history marked by a focus on three fundamental factors: innovative experimentation, painstaking technological research, attention to detail and quality. A constant drive for improvement that has made it possible to create high-performance products with functional design, working with the most outstanding international designers, to generate a complete world of avant-garde lighting, to adapt to any needs, for both private clients and contract applications. A world where technology blends with poetry, making it possible to create unique, always different luminous scenarios.
