For those who love and attend the Milan Design Week 2016 it is one of the places to visit, an opportunity for PR’s, an area of organized creativity. Gisella Borioli welcomes you to Superstudio! Gisella Borioli has always been the mind and soul of Superstudio. A project, which has grown over the years, constantly evolving and transforming itself. “Fuorisalone is my second life”, she said.
Fuorisalone is also inextricably linked to the identity of Milan. For Gisella Borioli it represents “an injection of vitality, innovation, internationalization, openness, sharing, inclusion, aesthetics, culture, hope, innovation. In short, the very best it can offer. We are careful not to lose the challenge as it happened with the fashion industry.
Milan is a great city, a true cradle of talent, a pool of energy and creative thoughts that are just waiting to be discovered and exploited. The city in the Design Week is at its best and the most interesting and creative people pop out everywhere like lizards in the sun. I wish it were always like this!”
Obviously also unexpected and surprising things happen at Fuorisalone. An example? “The morning visits during the last edition of the nursery schools of the area so involved and curious to show up on time every morning at the opening. So many kids in a row, disciplined and attentive, who raised thousands of questions.”
Fuorisalone, is a place during Milan Design Week that gathers the most authentic and expectacular design events! Is this the reason why Gisella Borioli cherishes the most? “The Roof of Superstudio Più transformed three years ago and for the first time in Milan into a super garden on the roof thanks to the intervention of Michelangelo Pistoletto. A place of peace, where you can escape for a while from the chaos, an oasis of art and design, a green and perfumed area. A view from above on the neighbourhood, made of herbs, vegetables, fruits and meadows”. During Milan Design Week not only professional relationships arise, but also real friendships.
Fuorisalone is like a living organism that changes and transforms itself. What could be improved? “I’d like it to truly become a global event for the city made up of many different realities but well-coordinated and synergistic, where every area had a well-defined identity.”
Things to do in Milan that you should not miss out? A nice ride in Tortona District, from Superstudio Più, following the route of selected design events chosen by Gisella Borioli team, for an interesting milan design week 2016 itinerary.