You might be wondering: what is this group called Design Holding and what is it about? Well, this is a project that was recently created by Investindustrial and The Carlyle Group, consisting of the new global high-end interior design group that brings together the three iconic companies: B&B Italia, Flos and […]
Preciosa sure had a very special surprise prepared for this year’s Salone del Mobile 2019. Today we’re having a look at what was considered one of the most impactful stands at Euroluce 2019, as well as what Preciosa had in store when it came to the collections they showed in […]
Acne, a swedish fashion brand has opened its first Milan flagship store on Piazza del Carmine in the Brera district – an area of the city populated with designer shops and galleries. With this opening, Acne becomes the latest design brand to favour pink for interiors, using it to colour the ceiling in its new Milan store.
Its 165 sqm store embodies a unique character which references its italian location. Previously hosting a Marc Jacobs store, acne studios has integrated their scandinvanian aesthetic into its new space. A minimalist approach focused on texture, materials and subtle details is prominent inside. Rosa Baveno granite from the baveno region is used on the floors; set at the same level as the piazza outside to create a seamless flow.
SEE ALSO: Milan fashion stores decoration next trend – metallic rage
Acne’s walls are feature of stainless steel arch shapes that exactly mirror the windows, surrounded by the same granite as the floor, which is also seen by the monolithic granite tables and stools that display the products and appearing like ancient stone monuments.
The fashion brand also commissioned a custom-made lighting fixtures system specifically for the store, named The Mega. Attached to the pink ceiling, The Mega has multiple fixtures each made of polished aluminium. While the expansive windows allow natural light to flood the store during the day, the lighting retains the same level of glow at night.
SEE ALSO: Dimore Studio Milan art gallery has a new decoration
A signature of all Acne stores, the shelves, rails and fixtures are also made from stainless steel – contrasting with the granite tables and stools that the brand describes as “ancient stone monuments”.
Milan Design Week 2015: Tissot, official whatch brand of Brera Design District
10 Brera Design District Showroom you must visit at iSaloni 2014
Things to do in Milan: Visit the first KARTELL by LAUFEN store at Brera Design District
Milan Design Week 2016 preview: what to see at Brera Design District
