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Tiffany opened a new boutique store at Milan’s centre, Piazza Duomo, with a space distributed on two levels, offering to visitors, along Tiffany collections, an unprecedented path in contemporary art. Your Milan jewelry stores route has a new place to go.
Every time that Tiffany inaugurates a shop, Marc Jacheet, group VP and head of the Europe, Middle East and Africa area, makes a significant purchase – a gift for his wife. This is a little ritual that he also carried out for the recent opening of the third Milan boutique store of the luxury jewellery and watches brand.
Walking around incognito on the ground floor of the 1,000 square meter flagship store in Piazza Duomo, Jacheet opted for a pair of earrings from the Mesh collection, designed by Elsa Peretti.
The two floors of the new shop, officially inaugurated last week, have been flooded with customers since the first days of opening. “The work was finished and we decided to bring forward the opening: like for the shops in Via Spiga and in Corso Vittorio Emanuele, within the Excelsior store. Among clients there are lots of tourists but also lots of Milanese people,” Jacheet explained.
Italian and international visitors will be able to admire the artwork in a shop “from the unrepeatable architectural atmosphere, housed in a historic palace with Duomo view, rich in design details” never casual and to which multinational jewelery has drawn from the vast possibilities offered from Made in Italy . Among them are Carrara marble tables, brass finishes, workmanship and furnishings specially made for space by Italian companies such as Molteni, Giorgetti and Minotti.
The result is a store where the elements common to all Tiffany stores combine with others made ad hoc. If the arches are based on the original structure, the Amazzonite detail walls, the wood with inlaid details, the deco elements and the charming crystal chandelier, reflect the tradition of Tiffany & Co. in a philosophy ideal that joins Milan with New York.