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Milan, along with design and travel/tourism, fashion is not only city’s biggest economy drive force but it is a worldwide inspiration. Italian fashion brands (as Dolce & Gabbana, Fendi, Versace,…) are an influence that is spreaded to the worlds of publishing, dining, partying and commerce, so you’ll be tested to not to be addicted…But there is a slightest door open for international fashion brands like Burberry, at Via Montenapoleone one of the famous Milan luxury avenues, to be part of the magic world that Milan fashion stores has to offer.
Now, once we’re placed at Via Montenapoleone, what caught your attention once you stare to store windows display, besides the beautiful dresses and luxury jewelry displayed?
We talking about fashion stores decoration.If we try to combine international furniture brands and the best fashion interior design ideas, the result is, KOKET. Be saying that, it is with proud (not prejudice…) that we publish an interview with KOKET’s creative director, Janet Morais.
You’ll likely recall its presence at the big screen of well succeed Fifty Shades of Grey /Cinquanta sfumature di grigio, and is a furniture brand that stands for a mixture between fashion and desirable, luxury and exciting.
KOKET at one of Grey’s bedroom set decor!
Milan Design Agenda (MDA): Tell us about your personal style and how it reflects in KOKET world.
Janet Morais(JM): KOKET is more than a luxury furniture brand, or a design brand, but a representation of empowerment and desire. My mission with KOKET has always been to empower and seduce with daring design, all while giving women the ability to express their true style.
MDA: Why have you revamped KOKETs look for 2016?
JM: After about 5 years of success, I felt KOKET needed something to keep the brand allure and momentum growing. It became time to raise the bar within not only the collection but the company, encompassing all aspects of the brand.
DECADENCE bookcase – a store decorating idea to place the latest luxury fashion handbags for her…
MDA: What key inspirations did you draw on for this new look?
JM: A lot of my inspirations are the same, especially the influence of Art Deco and oriental design. I looked through a lot of vintage design archives, pulling designs from different eras then adding the opulent KOKET touch.
MDA: What is different and what is similar about these new pieces compared to the previous pieces?
JM: This new collection differs in that the pieces are not as inventive and elaborate as the icons of the Guilty Pleasures collection. Instead of large, ornamental details, I chose to focus on the timelessness of the design while still applying the seductive KOKET touch. I believe we have become established enough as a brand to apply a more mature design approach.
MDA: You chose to unveil new pieces that embody KOKETs new direction at Decorex International in London . Why?
JM: The London design scene is edgy and receptive to confidence. My new collection carries an air of confidence that wasn’t there in the beginning. London is the perfect place to unleash this new assurance. Also, it is not enough to unveil a piece of furniture or a collection, people want to experience it. London provided the perfect venue for guests to get up close and personal with the new collection.
MDA: Tell us the inspiration behind Metal Rage
JM: Metal Rage was inspired by the resurgence of punk chic and shimmering sultry quality of metallics. Capturing the exotic beauty of rebellion.
MDA: What is your favorite new piece and why?
JM: My overall favorite is the Bolvardi Bench, but out of the new pieces I would have to say the Luna. Her design is simply radiant, with the bold curved arms, and the shimmering metallic reptile leather is to die for!
MDA: KOKET is known for their use of exotic and quality materials. What elements do you often use for interior design styles?
JM: This collection shows traces of mid-century modern design, like in the Sofia sofa, that is not commonly used in the KOKET aesthetic. We also played with tempered glass, seen in the Amaretto sconce and chandelier, which was a new material for us but turned out stunning.
MDA: What is your favorite part of the design process?
JM: Not just creating a piece of furniture, but an experience. I aim to cultivate desire within my clients with each piece I make.
MDA: What can we expect from KOKET in the future?
JM: KOKET is taking a mature approach to the future, in design and audience. I want to continue designing pieces for the modern, confident woman, that will make a statement while fulfilling the client’s needs. And of course KOKETs signature black and gold combination is here to stay.
MDA: To when a presence at Via Montenapoleone fashion stores?
KOKET at Saks Fifth Avenue side by side with Dolce & Gabbana
Do you want to know Janet’s answer? Soon, we unveil…but Milan Design Agenda added a few notes why we want KOKET at Milan’s fashion stores:
*fashion inspiration – KOKET is driven by fashion inspiration which you can see in the colors, furniture collection lines and even on the details;
*Saks Fifth Avenue – KOKET has a collection at Saks Fifth Avenue window display (New York and Las Vegas)…just one of the biggest international department stores….SEE MORE
*High-quality furniture – inside stores there is too much touching (even on the exhibited furniture), and KOKET has a wide-range collection with handmade production fullfilled with expertise craftsmanship.