Looking for an exclusive decoration? Only for two weeks, in Milan, there is a concept store located within a historic building in the middle of shopping streets. Where to go in Milan? Look for Elle Decor Grand Hotel “The Open House” at Palazzo Morando created by Antonio Citterio and Patricia Viel.

This is a place dedicated to a new idea of hospitality, open to the public, among which rooms can be found dozens of suggestions, for gifts for her and gifts for him, selected among the best brands of design, beauty and wellness.

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For lovers of beauty is an indispensable temptation. A teacup in the center of the ad hoc room features an original selection of products, linked to the world of beauty and fitness, personal care and well-being, perfect also as Christmas gift ideas. Here the visitor can also finalize purchases of other objects admired along the path of the public hotel imagined as well as as a hospitality space, such as a modern widespread shop that covers all areas, from restaurant to florist to sophisticated space of Wunderkammer.

All in the hotel can be purchased. The idea comes from the most current customer experience reflections that are now happening in unencoded retail spaces outside of boutiques and classic stores. The guest is surprised with unexpected proposals and his imagination stimulated by the objects of which he is surrounded.

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For this exhibition at Palazzo Morando, Wall&Decò is Elle Decor Italia partner and the project features on the walls MIDSUMMER NIGHT wallpaper, a delicate eastern ramage in shades of grey, and HERODIO, a black and white graffiti with a strong 3D effect.

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