Molteni Dada showroom renovated by Vincent Van Duysen

Oct

Molteni Dada showroom renovated by Vincent Van Duysen

After the inauguration of the Molteni Museum in November of 2015, Molteni Dada updates its Corporate Showroom under the creative direction of architect Vincent Van Duysen. “I think of the furnishings at the same time as I conceive the space,” says Van Duysen, who combines a Northern European background with Mediterranean nuances and a genuine passion for Italy. The 2700 square-metre space is inspired by large residential architecture with two projects spread across two floors. The design concept consists of separate contemporary homes connected by a massive staircase at the centre of the layout. Italian furniture brands scoring more points in the internacional scene…

The fluid space is made of clever perspective views, a central green patio and a sophisticated lighting system. The experience ends with a floor devoted to the Molteni Museum celebrating eighty years of history, innovation and research with a permanent exhibition of forty-eight iconic products and original prototypes of the group’s companies: Molteni Dada, Unifor and Citterio.

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Visitors experience a journey through light and shadow, subtle tones and bright accents, minimalist form and the warmth of the home. A sophisticated journey across time where past and present dialogue harmoniously via the timeless elegance of great masters, the innovation of the most prestigious contemporary designers and the pursuit of perfection. The architect makes dramatic use of large windows for a striking visual impact, an integral part of Molteni Dada’s corporate image as can be seen in its new advertising campaign.

Natural, sophisticated materials like glass, oxidized wood, resin, ceppo stone, dark and light sand and warm greys alternate with flourishes of bright colour. It is the perfect setting for the new Molteni 2016 Collection, including the updated 505 storage system with a new silver oak finish, the Paul sofa, Quinten sideboards, coffee tables Jan and Domino Next, the Chelsea collection, the Asterias table, Glove-Up chairs and the Heritage Collection of new editions of historic designs like Miss, MHC.1 and MHC.2.

Two large Gliss Master walk-in closets, the first product Van Duysen designed for Molteni&C, connect spacious suites and master bedrooms that make elegant settings for the new Ink and Secretello desks. The new exclusive collection of carpets by Patricia Urquiola adds the final touch.

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The VVD kitchen comprises the central area of the second floor. Recently presented by Dada at Eurocucina, the new kitchen system displayed has a walnut finish, a green porphyry countertop, a built-in sink and metallic details like pewter channels and feet. Two large islands anchor the space and are framed by tall units with an innovative pivot hinge with a 180° opening for easier access and a better working environment.

Vincent Van Duysen’s interpretation of the handleless kitchen plays with the contrast of thin side and end units and thick worktops with integrated stone vessel sinks. Alternating materials and the interplay of empty and full make this kitchen both dynamic and sophisticated.

On the floor above, the Vela kitchen has whisper thin doors with a thickness of 13 mm. Its building technique has evolved and layers different materials, creating balanced tension, new proportions and distinctive technical details. Shiny dune lacquered doors, a dark emperador marble countertop, a dark elm up&down snack table and titan handles are the warmest, most refined expression of Vela.

The two worlds of Molteni&C and Dada co-exist harmoniously within a constantly evolving space. The new creative direction’s experiment is a source of inspiration for designing sophisticated domestic interiors and is also the underlying retail concept of the new store openings in Tokyo, Japan and New York, destined to be extended to all of the group’s stores and shop-in-shops.