Check here to indicate that you have read and agree to Terms & Conditions/Privacy Policy.

Thanks for Subscribe!
Sorry, we don't know what happened. Please try again later.
You don't want us to answer?

ALL YOU NEED TO KNOW ABOUT SALONE DEL MOBILE

Salone del Mobile has been one of the leading design events since its first edition in 1961 making the city of Milan burst
Read More
ALL YOU NEED TO KNOW ABOUT SALONE DEL MOBILE

Antonio Lupi promises a couple of surprises for Salone del Mobile

The brand Antonio Lupi has promised a couple of surprises for this year's Salone del Mobile in Milan. They're set to
Read More
Antonio Lupi promises a couple of surprises for Salone del Mobile

Have a look at Moroso’s preview for Salone del Mobile 2019

This year Moroso is another brand that promises to surprise guests with a new stand for the Salone del Mobile
Read More
Have a look at Moroso’s preview for Salone del Mobile 2019
Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week FEATURE 3 980x390
Mar
14
Baxter will be presenting “Punti di Vista” at Milan Design Week


ebookevent, isaloni, milan design week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week milan 202019

Baxter is preparing to present an initiative named “Punti di Vista” (translation: “Points of View”). This will consist of a training course for young filmmakers in which they will be set up to film a selection of appointments during Milan Design Week with a smartphone.

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week BAXTER PointsOfView Poster

“What happens in Milan during the Salone del Mobile?” This is the main question that Baxter, who is financing the initiative organized by OffiCine. This idea will consist of a masterclass of directing and editing restricted to a few participants and completely financed, during which the world of design will deepen and the filmmakers will have the task of deepening the way the audience sees Salone del Mobile.

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week salone del mobile 2018 salone del mobile

You can also check out: ARTSTOOL: PROJECT CULTURE’S EXCLUSIVE SERIES OF HANDCRAFTED DESIGNS

In the end, all of the clips will be joined together as an integral part of a final documentary film, produced with the support of OffiCine professionals working in the world of high-prestige movies. This will be introducing a completely different perspective in regards to the events of Milan Design Week (both the iSaloni and other initiatives happening in the city’s design districts). The fact that the clips will be shot using a smartphone will prove to challenge for young people due to the “added value of flexibility and ability to adapt to situations and environments more intricate”, in the words of Baxter.

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week giulia06 1

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week 9ba1cba01c

You may also like: SEE SOME TOP FURNITURE TRENDS BY TOP LUXURY BRANDS FOR 2020!

This initiative is expected to provide more than one point of view regarding the event at this year’s Milan Design Week, not only showing why this city deserves the title of capital of design but also on what makes this yearly event so special. Baxter gave this following statement in regards to the reason why they decided to pick Salone del Mobile as the main focus of the initiative:

“(…) It is much more than an exhibition activity and an event created by furniture brands. Rather, it is a perfect representation of the corporate culture as a whole, of the ability of a sector to work in team and of its creative and productive structure that is able to produce excellence. Industrial design, art, technology, telecommunications, customs and society, food, cinema and music are the cultural fields involved in the Design Week, in fact (…)”

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week brera design district 2017 743c25 1

Did you like this article about Baxter’s initiative for Salone del Mobile? Are you looking forward to Milan Design Week 2019?

Then subscribe to our newsletter and don’t miss out upcoming articles on the event!

ebookwbhospitality milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week 11 20preview lightbox banner ebook hospitality

OUR INSPIRATIONS

Categories