Check here to indicate that you have read and agree to Terms & Conditions/Privacy Policy.

Thanks for Subscribe!
Sorry, we don't know what happened. Please try again later.
You don't want us to answer?

Meet Studio Apostoli, creator of some top luxury Spa Design Projects

Studio Apostoli, founded by top renowned designer Alberto Apostoli is a company which has become a major force in regards to some
Read More
Meet Studio Apostoli, creator of some top luxury Spa Design Projects

ICFF 2019: have a look at some of the highlights in NY

ICFF 2019 has ended and there's more than one highlight to point out from this amazing event that took place
Read More
ICFF 2019: have a look at some of the highlights in NY

Mädchenitaliener: when the Italian cucina comes to Berlin

Mädchenitaliener is pretty much the restaurant that brought the best of the Cucina Italiana to the city of Berlin, Germany. Aside from emitting
Read More
Mädchenitaliener: when the Italian cucina comes to Berlin
Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week FEATURE 3 980x390
Mar
14
Baxter will be presenting “Punti di Vista” at Milan Design Week


LDCSummit2019, Summit, Craftsmanship, Luxury Design milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week 1b291e0e 8a5e 4777 911a 045f3ddf3151

Baxter is preparing to present an initiative named “Punti di Vista” (translation: “Points of View”). This will consist of a training course for young filmmakers in which they will be set up to film a selection of appointments during Milan Design Week with a smartphone.

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week BAXTER PointsOfView Poster

“What happens in Milan during the Salone del Mobile?” This is the main question that Baxter, who is financing the initiative organized by OffiCine. This idea will consist of a masterclass of directing and editing restricted to a few participants and completely financed, during which the world of design will deepen and the filmmakers will have the task of deepening the way the audience sees Salone del Mobile.

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week salone del mobile 2018 salone del mobile

You can also check out: ARTSTOOL: PROJECT CULTURE’S EXCLUSIVE SERIES OF HANDCRAFTED DESIGNS

Take a moment to enjoy some of the highlights of Milan Design Week 2019

In the end, all of the clips will be joined together as an integral part of a final documentary film, produced with the support of OffiCine professionals working in the world of high-prestige movies. This will be introducing a completely different perspective in regards to the events of Milan Design Week (both the iSaloni and other initiatives happening in the city’s design districts). The fact that the clips will be shot using a smartphone will prove to challenge for young people due to the “added value of flexibility and ability to adapt to situations and environments more intricate”, in the words of Baxter.

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week giulia06 1

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week 9ba1cba01c

You may also like: SEE SOME TOP FURNITURE TRENDS BY TOP LUXURY BRANDS FOR 2020!

This initiative is expected to provide more than one point of view regarding the event at this year’s Milan Design Week, not only showing why this city deserves the title of capital of design but also on what makes this yearly event so special. Baxter gave this following statement in regards to the reason why they decided to pick Salone del Mobile as the main focus of the initiative:

“(…) It is much more than an exhibition activity and an event created by furniture brands. Rather, it is a perfect representation of the corporate culture as a whole, of the ability of a sector to work in team and of its creative and productive structure that is able to produce excellence. Industrial design, art, technology, telecommunications, customs and society, food, cinema and music are the cultural fields involved in the Design Week, in fact (…)”

Baxter will be presenting "Punti di Vista" at Milan Design Week milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week brera design district 2017 743c25 1

Did you like this article about Baxter’s initiative for Salone del Mobile? Are you looking forward to Milan Design Week 2019?

Then subscribe to our newsletter and don’t miss out upcoming articles on the event!

ebookwbhospitality milan design week Baxter will be presenting “Punti di Vista” at Milan Design Week 11 20preview lightbox banner ebook hospitality

OUR INSPIRATIONS

Categories