Cersaie 2019 in Bologna (Italy) is one of the most expected design events among the bathroom design lovers because it is the place where you’ll find the best bathroom design solutions to create your projects. From bespoke surface designs, ceramics, and other high-quality materials, to the ultimate bathroom furniture and inspiration, Cersaie’s international event is everything you need to get you started […]
Ananiev Interiors is an amazing brand that was founded in Russia, in 2002 by Nadezhda and George Ananyev. Their company specializes mostly on architectural design, construction, design and project management. They had their first project in the United States of America, and the result was absolutely amazing. Milan Design Agenda will be giving you […]
The famous fashion designer Giorgio Armani has opened a contemporary exhibition space, labeled as “ Armani Silos ”. Armani improving his skills as a top luxury Italian fashion house! Contained within a former granary in milan’s creative tortona district, the public project seeks to illustrate the brand’s professional experience, while simultaneously showcasing new attitudes and lifestyles that capture changing times and cultures. Milan Design Agenda will let you know every detail about it!
Originally constructed in 1950, the building measures around 4,500 square meters with a program spread across four levels. ‘I decided to call it silos because this building used to store food, which is, of course, essential for life. for me, just as much as food, clothes are also a part of life,’ explains the famous fashion designer Giorgio Armani – who personally conceived and oversaw the renovation.
The design’s rational form is the result of Armani’s desire for uniformity, going against trends that lean towards a more elaborate aesthetic. the scheme preserves the building’s unusual original shape, which recalls the industrious nature of an active beehive.
Internally, the building is organized on the basis of a basilica layout: an open space four floors high with two levels of overlooking naves on either side. in contrast to the grey cement floors, the ceilings are painted black and reveal not only the iron structure of the new floor slabs, but also all the service elements for heating, cooling and lighting.
A central staircase connecting the design passes through a vertical opening that allows guests climbing the stairs to perceive the building’s height and size. alongside exhibition galleries, the program includes a gift shop, a café, and an archive of digital sketches, technical drawings and material of famous fashion designer various collections.
The opening exhibition, encompassing all four storeys, offers an overview of 40 years of the designer’s career, including 600 outfits and 200 accessories from giorgio armani’s collections from 1980 to the present. The selection is organzied on the basis of a number of themes that have influenced the designer’s creative work: daywear at ground level, exoticism on the first floor, and color schemes on the second storey. the third and uppermost level focus on the theme of light.
by using the silos’ established form, the designer also demonstrates his commitment to eliminating unnecessary ornamentation, with the only decorative element distinguishing the project a ribbon of windows around the building’s perimeter.
‘setting up armani silos, deciding what to exhibit and how, focusing on the themes that best represent a way of thinking and a style – all this helped me look back on my 40-year career in a passionate but balanced way,’ says giorgio armani. ‘because fashion, which seems to want to live in an eternal present, needs to reflect on itself and its own roots in order to face the future. through this process of reflection, we see how fashion accompanies and often anticipates important social changes. remembering what we were like in the past can help us understand what we might be in the future.’
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