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What to see in Milan: Ralph Lauren private luxury fashion club
Oct
13
What to see in Milan: Ralph Lauren private luxury fashion club


Fashion week Milan 2016 stills in the air…Bringing luxury fashion shopping and customer service to an elite and private luxury fashion club will be a new fashion trend in 2016. Thinking in that, Ralph Lauren inaugurated his private luxury fashion club in Milan, the Palazzo Ralph Lauren, becoming one of the newest Milan attractions! For next season, here it is “What to see in Milan“!

A view of the Milan Palazzo.

About 300 top clients were invited to tour the sumptuous Ralph Lauren store, set within a grand apartment boasting a sprawling rooftop terrace, an in-house chef, and scores of exclusive products, from tri-color crocodile Ricky bags to Automotive Skeleton watch with its unusual burl wood bezel and see-through mechanisms, not yet available in any Ralph Lauren store.

See also: Top 25 Milan attractions to see in 72 hours

What to see in Milan: Ralph Lauren private luxury fashion club

Clients were also invited to place orders on Lauren’s spring 2016 runway collection, which was presented on live models in the palazzo’s courtyard earlier in the day for editors who might not have attended New York Fashion Week.

See also: Milan Fashion Trends 2016 – what are the biggest spring summer inspirations

Ralph Lauren RTW Spring 2016

Resembling a home more than a store — and designed to forge personal relationships with its VIP customers — the club is accessible by appointment. Most of the women’s clothes and accessories — skewed to exceptional pieces and exclusive items, including fine jewelry — are tucked into wardrobes.

Ralph Lauren RTW Spring 2016

The furniture and hurricane lamps on the terrace, all from the Ralph Lauren Home collection, are also available for purchase, or to enjoy during specially curated cocktail events, lunches or dinners.

See also: What to see in Milan – Exclusive Casa Maserati retail store and lounge bar

What to see in Milan Ralph Lauren private luxury fashion club

What to see in Milan Ralph Lauren private luxury fashion club (3)

To make way for the posh new concept, the company discontinued the lease on its multibrand format store on Via Montenapoleone, leaving luxury fashion with a gap in this Milan Luxury Avenue. It is understood Lauren could duplicate the hyper-luxurious shopping concept in other key fashion capitals.

Ralph Lauren RTW Spring 2016

The designer called Milan “a unique city where people appreciate refinement, quality and style,” and said the club would offer “custom experiences” in a romantic and glamorous setting. Members of the club also receive priority reservations at Ralph Lauren eateries, invitations to special events and other personalized services.

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