With the upcoming week of Fuorisalone 2015, from14‐19 April 2015, Milan Design Agenda will spot its eyes at the Brera Design District. The district is the creative business core of Milan; it extends along Bastioni di Porta Nuova to Via Broletto, along Via Legnano to Via Montenapoleone, sharing the perimeter of Brera’s DUC’s (Urban Business Districts). Last year the Brera Design District totalized over 136 events attended by 140 thousand visitors! What about that to attend at Milan Design Week 2015!
Heartened by this great result, this year it will offer a non‐stop calendar of events and a format featuring: a themed topic, the Design Lessons Award, a series of meetings, special projects and cultural events. This year’s ambassadors: designer Luca Nichetto, hosting three events in Brera, artist Patrick Tuttofuoco with his installation in Piazzetta Brera and the architecture firm Piuarch, based in Via Palermo, introducing the project “Milan and its gardens”.
According to Luca Nichetto, Brera Design District, “It’s Fuorisalone’s most interesting area, for its centers everything in the heart of Milan (…) not just because i’m interested in creating an event, but because i really want the public to feel climate and the atmosphere created by the entire district…”
In continuation of last year, the Brera Design District presents the second edition of the Design Lessons Award, dedicated to he/she who best interpreted the values standing at the base of the topic chosen. For Project Formation Identity the award goes to Martino Gamper, a designer whose work integrates art, design and handicraft. Gamper distinguished himself for his unique planning ability, for having transferred a deep knowledge of the history of design into his original creations, by translating the project‐based culture in a well defined identity.
Events and exhibitors
This year, during the Fuorisalone, designer Luca Nichetto will be attending the Brera Design District with the Swedish brand Kinnarps, with an exhibition interpreting the trend report on new ways to live your office space (Largo Treves 5, entrance from Via Solferino). The designer will also introduce BonBon, a set of mirrored glass tables for the Check brand Verreum (Via Dell’Orso 12), whilst the Foscarini Spazio Brera showroom (Via Fiori Chiari 28) will display a brand new version of Plass lamps and the new table lamp Kurage, designed with Nendo .
Several international exhibitors of collective works have chosen this area: Austrian Design Pioneers‐Consulate General of Austria (Pelota, Via Palermo 10), Belgium is Design at the Brera Academy of Fine Arts (Via Brera 28), Berlin Design Selection‐Dynamo Design Berlin e.V. (Via Goito 3); besides international brands such as Japanese Karimoku New Standard (Via Palemo 1), Brazilian Sollos (Via Solferino 40), Chinese Pinwo Design Company (Via del Carmine 9) and Lighting Innovation Design Center (Via Clerici 10), Swedish Ateljé Lyktan (Corso Garibaldi 117), Dutch eQ+ (Via Del Carmine 11).
This year the Brera Design District will also be attended by some of the major firms of Italian and international design: Sebastian Herkner, Arik Lev y, Luca Nichetto, Karim Rashid (Verreum);Emmanuel Babled, Lorenzo Damiani, Francesco Faccin, Diego Grandi, Gordon Guillaumier, Paolo Ulian (Alfa Marmi); also, some of the designers of Fabrica, hosting the firm Formafantasma (Daikin).
Also, certain firms have strategically chosen the Brera Design District for their new openings: Kartell by Laufen (Laufen Pop Up showroom, Via Pontaccio 10), Rubelli (Via Fatebenefratelli 9), Smeg(Via Moscova 58), Florim (Foro Bonaparte 12), Fantini (Via Solferino 18), Richard Ginori (Brera ang. Pontaccio), Olivieri (Largo Treves 2).
At Fuorisalone 2015, the Valcucine showroom will host the installation curated by Maurizio Galante & Tal Lancman, celebrating the “art of offering”. Tempting Art is a series of projects created by artists, designers and poets where each work tells a vision, a fully personal story, a hidden memory. A fantastic collection. Works created to satisfy the senses of sight and taste. Valcucine Milano Brera ‐ Corso G. Garibaldi 99
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