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Two months apart us from the biggest Milan furniture show,Salone del Mobile 2017, which will be now its 56th edition. This is the perfect time to see what is awaiting us in the most important trade show sections: Classic, Design and Xlux, being the latest a section entirely dedicated to timeless luxury reworked with a contemporary touch.
The Salone del Mobile is reprising its role as a major resource for the Italian design, thanks to its ability to attract professionals, visitors, designers, buyers and journalists to Milan from all over the world, a strength that has helped Milan become the capital of furnishing and design, as has its with its powerful bond with the city and its institutions.
Following the successful launch of the last edition of xLux, Salone Internazionale del Mobile has brought in an innovative format for classic furniture and furnishing accessories, in Pavilions 2 and 4, under a new name, Classic: Tradition in the future, and with a more homogeneous, balanced and fluid layout.
A central “promenade” takes visitors into a space that draws on values such as patrimony of knowledge, craftsmanship and the skills needed to create classic furniture and objects. The exhibition will also feature the theatre and one room from the successful Before Design: Classic project presented at the last edition of the Salone del Mobile Milano, along with the short film by multi-award winning director Matteo Garrone.
Now into its 29th edition, Euroluce showcases the very best lighting design ideas that brands has to offer, from decorative products to home automation systems, light sources and lighting application software, all with a particular focus on energy saving, environmental sustainability and light pollution.
Workplace3.0 – now into its 18th edition – is based on an innovative design and technology concept for workspaces and is an event that responds to the rapid change in the world of work and the latest market demands. The exhibition will showcase the ultimate furnishing solutions for offices, banks, insurance offices, post offices and public spaces; chairs for offices and community spaces, acoustic products, internal partitions and coverings, office furnishing accessories, audio-visual technologies and technical and security systems.
SaloneSatellite, in Pavilions 22 and 24, it brings together a selection of young designers from 5 continents with entrepreneurs, architects, interior designers and the press. The theme of the 20th edition is “Design is …?”, an open, topical and crucial question. The 20 years of SaloneSatellite will be celebrated with the SaloneSatellite 20 Years Collection – a special edition of bespoke pieces designed by international designers whose careers took off at SaloneSatellite – and with “SaloneSatellite.
Alongside the purely commercial exhibitions, the Milan trade fair 2017 will feature two events, at the fairgrounds, tying in with the two biennial themes, light and the workplace. The first, “DeLightFuL”, a portmanteau for “Design, Light, Future, Living”, is curated by Ciarmoli Queda Studio, which produced Before Design: Classic for the last edition of the Salone del Mobile.Milano, and will feature a short fantasy film d’auteur by multi-award winning director Matteo Garrone.
The second event, “A Joyful Sense at Work”, curated by Cristiana Cutrona, is a visualisation of the evolving workplace scenario of the future, using innovative content to recast the theory of office product and workplace design with four installations, each representative of the cultural characteristics of the international architects’ areas of provenance. America, Asia and Europe will be produced by Primo Orpilla and Verda Alexander/Studio O+A (United States), Arash Ahmadi/Ahmadi Studio (Iran), Ben van Berkel/UNStudio and Jeff Povlo/SCAPE (Holland) and Alfonso Femia and Gianluca Peluffo/Studio 5+1AA (Italy).
Back for a second edition, space&interiors, the only other event officially connected with the Salone del Mobile.Milano, puts the spotlight on architectural finishes. Curated by Migliore+Servetto Architects, the exhibit will showcase interior surfaces, floors, doors and finishes at The Mall – Porta Nuova, in Milan’s Brera Design District from 4 April to 8 April 2017. A lounge area will be completely turned over to Archicocktails: various figures from the design and architectural world will discuss design and execution trends with visitors. The exhibition “Absolute Lightness” will round off the 2017 edition, harnessing an innovative interactive and digital display to underline the value of finishes in contemporary architecture.
Don’t forget Salone del Mobile 2017 dates, 4 to 9 of April 2017