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Missoni Home has grown into one of the most successful fashion brands that led luxury to another level! Nothing better than having Rosita Missoni explaining how she turned a local business into a million dollar fashion brand! Discover the world with the best of fashion and Interior design furniture!
Missoni’s Home furniture brand new-collection, has growing ’cause its colours and patterns, beautifully showcasing the furniture in a real home. The key-point that Rosita pointed were the fabrics – an intricately embroidered floral called Oriental Garden – giving a surprisingly fresh and contemporary look, despite being inspired by a vintage shawl.
Rosita’s other main source of inspiration is the natural world. Her main home and Missoni’s factory are located in Sumirago, a small town 45 minutes from Milan, which sits at the foot of the Lombard Alps.
In the late ’90s Rosita handed the reins of the women’s fashion collection over to her daughter Angela. After taking it easy for a couple of months, she decided that being a retiree wasn’t for her. Her home had ‘always been dressed in Missoni fabrics’, so Rosita decided to infuse the bed and bath collection with the energy of their fashion pieces. The first full Missoni Home collection, with cushions, throws, rugs and ottomans, as well as linens and towels, launched in 1997. Within a couple of years, Rosita started seeing copies – ‘so we knew we were doing something right.’
Missoni Home is now a global concern, and is consistently one of the biggest sellers on the homeware site Amara, which company founder Sam Hood puts down to the vibrancy and beauty of the prints. We tend to think about Missoni’s output as surface pattern, but the company’s weaving know-how means that there’s a strong textural element and the fabrics have a pleasing tactility !
Overprinted designs on the fabrics also add depth and movement and where some are robust enough to use outdoors, others are gossamer-light or woven from metallic threads. This type of innovation still clearly excites Rosita, who has no plans to retire any time soon.
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