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The announcement came recently from Ventura Projects which has announced the return of its Future and Centrale exhibitions to Milan Design Week. Once again, like every year, there will be many displays of the latest works from emerging and established studios.
This is another initiative that will be celebrating its 10th anniversary at Milan Design Week. Ventura Centrale will once again be set in a series of vaults near the Italian city’s main train station, while on the other hand, Ventura Future will be taking place in the Tortona district, more specifically in the Base Milano industrial complex.
Ventura Centrale also has a relevant novelty it being that this year’s exhibition during Milan Design Week will be expanding to host a total of 16 vaults which is a big growth in comparison to the nine that were present last year.
When it comes to Italian names we can highlight the presence of brands Lavazza which will be alongside with Gufram and Aria studio. When it comes to international names you will be able to find Dutch furniture brands Lensvelt, Belgian lighting manufacturer Modular, Weltevree and also Swiss practice Sky-Frame and Freitag. There will also be some presences coming from Asia to Milan Design Week, specifically Japanese manufacturer AGC and Korean practice Noroo Group.
Another strong highlight of this event will be the presence of Dutch designer Maarten Baas and American practice Rapt Studio (a firstcomer), both of whom will have surprise projects to introduce during Milan Design Week 2019. Baas will be showing his artistic interpretation of what he calls the “attention economy”.
Rapt Studio, on the other hand, will make the show in Milan Design Week with an installation that seeks to explore the emotions of connection. The initiative is called Tell Me More, and it will be featuring drapery-clad “stages” where each person that enters will be asked to answer a question posed by the stranger who came inside before them. After that, the person will be moved to a lounge and has to strike up a conversation with the people in the same division.