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Grand Seiko is one of the main brands that will be returning to Milan Design Week with the theme “The Nature of Time”. The exhibition is set to be held at at the Poldi Pezzoli Museum, from the 9th to the 14th of April.
The main focus of this exhibition for Milan Design Week this year will be the Spring Drive, which consists of an innovative mechanism characterized by precision and the smooth glide motion of the second’s hand. So with the help of a team of Japan’s cutting edge artists, this mechanism will be brought to life in a series of installations that will allow visitors to enjoy a sensibility and beauty related to Japan, as well as having a clearer notion on Grand Seiko’s view of the nature of time.
The exhibition this year during Milan Design Week will also mark the 20th anniversary of this mechanism. The event will be having the hand of Toshiki Kiriyama of TRUNK LTD. (producer of Grand Seiko’s exhibition last year), as well as contemporary design studio We+, and computer graphics director Shingo Abe.
The initiative for Milan Design Week will be reflected in two words: “FLUX” and “movement.” “FLUX” will be presented by We+ and it will be portraying the concept of continuous and gradual change over time. To obtain the effect allusive to that idea they will be using a special liquid, which, when a soft light is reflected on it, will allow its motion to be visible. “movement” on the other hand, will be created by Shingo Abe and will be featuring visual computer graphic imagery in order to represent the “perception of time” that is generated by the serenity of Spring Drive’s glide motion.
The exhibition hall will be enveloping visitors in a soft cocoon-like atmosphere, made with a “Koyori” washi paper. This delicate yet sturdy hand-made paper will be surrounding the corners of the hall and will make the conditions to allow the visitors to enjoy a uniquely Japanese sensibility and beauty.
Grand Seiko has always been known as a luxury watch brand that pursued the true essence of time since its birth all the way back in 1960, through its subtle design aesthetic as well as its precision in every detail of every watch. Once again in Milan Design Week, they will have the chance to show an element that makes them unique among many watch brands.