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Milan Design Week 2019 already has a couple of surprises for us within a couple of weeks before its official start. This time we have to mention the partnership that Daikin Industries, Ltd. has established with Japanese Brand Nendo for the event.
For 2019, Daikin presents “Breeze of Light”, an initiative which will be consisting of an air-related installation created by Nendo through its flexible concept. According to Daikin, this installation will evoke the sensation of a comfortable breeze obtained through the movement of light and shadows, without the use of air for the effect.
In order to obtain that effect, they will be using 115 individually-controlled spotlights in order to direct the light on 17,000 flower-shaped polarizing films. This virtual flower garden will then present a wonderful effect guaranteed to stun all those who decide to have a look.
Oki Sato himself has explained that the main purpose of Breeze of Light is to make the participants “feel wind by the variance in shadow intensity”. Both of the companies wanted to create a project that would succeed in making people feel the existence of air in a place where they are usually unaware of it. You can see this exhibition venue for yourself at “TENOHA MILANO” Via Vigevano, 18 20144 Milano Mi Italy.
Dakin is also set to present Outer Tower air conditioners in the outdoor space of the exhibition
venue. What’s relevant about these new products is the fact that their main units send cool air from its four sides to its surroundings, which allows the creation of cool spaces outdoors providing some freshness in an environment of heat. For now, we can confirm that these brand new air conditioners are scheduled for domestic launch in Japan during the month of May 2019.
Nendo consists of a design studio created by Japanese designer Oki Sato all the way back in 2002. It has offices in Tokyo and Milan, daily handling a wide range of designs including architecture, interior, products, and graphics. Sato himself is currently seen as one of the most relevant figures in the world of design in Japan, having even been named as one of “The 100 Most Respected Japanese” by Newsweek Magazine.