Milan Design Week 2017 – The Visit, a StudioPepe project

Apr

MAR

Milan Design Week 2017 – The Visit, a StudioPepe project

From 4 to 9 of April, Milan will host the biggest design event of the year, Milan Design Week 2017. One of the design events to see is The Visit. Is a custom-made project by StudioPepe for the Brera Design Apartment in Fuorisalone 2017. Arianna Lelli Mami and Chiara di Pinto from StudioPepe collaborated with Matteo Artemisi and Sonia Pravato with the purpose of going beyond the traditional approach to spaces and interiors and tell about a ritual: the ritual of visiting.

The project was made-to-measure for this apartment. It’s a space that was once inhabited, with real dimensions, intimate, with lingering memories. It’s located in an urban context that is tightly interwoven with the art world while moving progressively towards the world of design.
However, it is becoming increasingly irrelevant to create distinctions between the disciplines connected to visual creative expression: design, art, and fashion. Creativity has many facets and we would like to share our vision that encompasses all of these worlds. Life itself is a free-flow of experiences.

Living an experience is the basis of The Visit. the experience of entering a space that tells the story of the people living there, not so much through fictitious signs of a life lived, but through the careful, meticulous stratification of signs, codes, and visions. For StudioPepe, this, is a “home” in the deeper sense of the word, whether it be a private home or a boutique hotel, or any place related to the concept of welcoming and storytelling.

The Visit is structured in a flat in Milan that dates to the early 1800’s: a succession of rooms with broad windows, stucco, and herringbone parquet. Several spaces were redesigned through the use of curtains placed scenically between one room and another. The doors and windows have been incorporated into the broad design of a wall drawing, one of the characteristic elements of the project.

The wall drawing that echo the ateliers of artists such as Mondrian or the Bauhaus movement become an outer skin of sorts, a pulsating upholstery that composes the fabric that permeates every setting. The furnishing elements, from the most important down to each individual object, coexist in a mutual dialogue with the colourful backgrounds that surround them.

The furniture brands selected to be partners are numerous, and each represents excellence. The furnishings are by big names such as Gio Ponti as revised by Molteni&C, Vittoriano Vigano with Astep, Jean Prouvé with Vitra, Angelo Mangiarotti with Agapecasa, and Ettore Sottsass with Bitossi. These are masters who, above and beyond any definition, have worked with the concept of necessity, an almost visceral necessity to create projects, both useful and beautiful. These pieces continue to be contemporary and convey a sense of purpose.