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There was a time in which fashion brands were known for solely leopard prints, and plated gold – on the runway. However, several years later, since major Italian labels have expanded their territory from the catwalk, to the living room furniture, fashionable furniture stepped in once again at Milan Design Week 2015! Roberto Cavalli, Giorgio Armani, Versace, are a few luxury italian fashion brands that spread its business to another level, in this case to home decor! Milan Design Agenda shows you all Milan Furniture Fair 2015 evidences!
Ask any of Milan’s locals, and they’ll tell you Design Week has become the most anticipated week that celebrates made in Italy design, surpassing the fashion capital’s globally acclaimed fashion week. But even though furniture is playing the lead role in the week which celebrates the best of home ware, fashion made plenty of cameo appearances.
Not every fashion brand has followed in the footsteps of aforementioned fashion houses which each have a home line to claim. Nevertheless, those who can’t sit with them, joined forces with leading furniture companies, creating fashionable home decor in honor of the 54th edition of world’s biggest furniture fair.
At Milan Design Week 2015, we attendend to the presentation of the new collection of Versace Home! So beautiful that we decided to introduce this collection. Crockery and glassware, chairs, bathroom linen name it as the characteristic Versace style.
Images of the settings from the Roberto Cavalli Home realized on occasion of the Salone del Mobile 2015 at the Roberto Cavalli boutique in Via Montenapoleone 6/A, Milan.
At Milan Design Week 2015, Armani Casa introduced its new Interior Design Projects!
The exhibition, with the name “The dream of living according to Giorgio Armani” will be remain in Milan Design Agenda memoirs forever…
Emilio Pucci & Kartell
Two brands of made in Italy became one, when Kartell in collaboration with Florence-based fashion house Emilio Pucci, launched a series of chairs designed by French starchitect Philippe Starck. The capsule collection is made up of four chairs, each defined by the kind of rich prints the Emilio Pucci brand is notorious for.
The Madame – World of Emilio Pucci Edition capsule, is made up of four chairs, which each celebrate a different city through colorful prints. Featured in the prints are Rome’s Piazza di Spagna, Avenue Montaigne in Paris, Manahattan’s skyscrapers and Shanghai’s most characteristic districts.
County of Milan & Illulian
“Luxurious, custom handmade rugs”, is how Illulian advertises itself to the world, and the international niche following they’ve amassed is likely to agree. What they didn’t quite manage to establish themselves as however, was as the type of cool contemporary brand, which appeals to a younger crowd.
Therefore, the company which is known as more antique than modern, called in Milan’s current leading man of streetwear, Marcelo Burlon. The founder and Creative Director of County of Milan, designed a rug in partnership with Illulian, featuring Burlon’s brand symbol, decked out predominantly in black.
Paula Cademartori & Atelier Biagetti
The Italian-Brazilian known for her colorful bag designs, recently released her first footwear collection. But there’s more the Milan-based accessories designer is capable of doing it seems. In honor of the 54th Salone, she designed a series of lamps in collaboration with Atelier Biagetti.
The five marble and copper structures consisted of colored leds, which came in white, nude, yellow, green and turquoise. When placed next to each other, they spell out the designer’s name “Paula”.
Lenny Kravitz & PepsiCo
Pepsi inaugurated the Mix It Up space this year. A space in which the beverage company teamed up with names from the world of fashion and design, for a special exhibition. Participating designers included Nicola Formichetti and Karim Rashid.
Additionally, Lenny Kravitz and his Kravitz Design company, designed a Kola Bar & Lounge area in which art deco influences interacted with minimalism.