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Milan Boutique stores – Pop Art dream at Moschino flagship store
Jun
21
Milan Boutique stores – Pop Art dream at Moschino flagship store


Jeremy Scott, one of the most irreverent 21st century fashion designers, turn Moschino’s Milan flagship store in a an contemporary art exhibition. Let’s take a tour into Milan Boutique Stores, shall we?

 

Moschino Milan Fashion Week

 

Moschino’s new flagship store is a 700 square meter space spread over two stories, and will bring together Moschino and Boutique Moschino collections. One floor will be dedicated to their Couture line – but also featured is the brand’s ready-to-wear, accessories, textiles, beach wear, jewelry and fragrances, as well as menswear and a ‘Baby Kid & Teen’ selection.

 

SEE ALSO: Milan Fashion Boutiques – Gucci unveils new store concept

 

Milan Boutique stores – Pop Art dream arrived at Moschino flagship store (3)

 

As per the art gallery-esque style, the dominant hue of the Moschino flagship is white. Oversized installations of Moschino products are strewn throughout. Shopping luxury fashion accessories as bags, are transformed into oversized shelving units that contain signature accessories while the fitting room itself is a giant white Moschino biker bag with a zipper opening for an entrance.

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Milan Boutique stores – Pop Art dream arrived at Moschino flagship store (4)

 

The look draws similar cues from their New York store, which has the same oversized objects.

SEE ALSO: Tory Burch new window display at via Della Spiga

 

Milan Boutique stores – Pop Art dream arrived at Moschino flagship store (2)

 

This opening marks Scott’s third sales point in the world fashion capital, joining the Moschino store which opened last year in Porta Nuova and the Love Moschino store on Corso Venezia.

Milan Boutique stores – Pop Art dream arrived at Moschino flagship store

 

It is wild, stylish, and eccentric – and it is everything we’ve come to love and expect from them.

What do you think about Moschino’s Milan boutique store?

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