Jeremy Scott, one of the most irreverent 21st century fashion designers, turn Moschino’s Milan flagship store in a an contemporary art exhibition. Let’s take a tour into Milan Boutique Stores, shall we?
Moschino’s new flagship store is a 700 square meter space spread over two stories, and will bring together Moschino and Boutique Moschino collections. One floor will be dedicated to their Couture line – but also featured is the brand’s ready-to-wear, accessories, textiles, beach wear, jewelry and fragrances, as well as menswear and a ‘Baby Kid & Teen’ selection.
As per the art gallery-esque style, the dominant hue of the Moschino flagship is white. Oversized installations of Moschino products are strewn throughout. Shopping luxury fashion accessories as bags, are transformed into oversized shelving units that contain signature accessories while the fitting room itself is a giant white Moschino biker bag with a zipper opening for an entrance.
The look draws similar cues from their New York store, which has the same oversized objects.
This opening marks Scott’s third sales point in the world fashion capital, joining the Moschino store which opened last year in Porta Nuova and the Love Moschino store on Corso Venezia.
It is wild, stylish, and eccentric – and it is everything we’ve come to love and expect from them.
What do you think about Moschino’s Milan boutique store?