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Milan has now more reasons to celebrate fashion design even after Milan Fashion Week 2016. Right at Via Montenapoleone‘s heart, the most Milan luxury avenue, a new Milan Store born and has Massimo Piombo stamp! This men fashion clothing store will be a fixation and a delight for fashion editors. He has had many micro-achievements. Among them, he says, was being at the forefront of bringing the pajama shirt out of the bedroom and into the working world.
His label, MP Massimo Piombo, can be found in a new Milan store in a tall, mostly windowless building in the bougie-bohemian Brera Design District, neighborhood of Milan. It is a temple to such achievements. Its interiors are waters-of-Capri blue, and it seems on point of being overwhelmed by the arching boughs of its potted plants.
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It sells a complete wardrobe for gentlemen of like mind, they who are fearless of color and exuberant of style. Mr. Piombo’s collection is there to take them from youth — Mr. Piombo’s “university concept,” of Italian-made blazers worn with T-shirts — to dinner-jacketed age. (Pajamas are to be found on the second floor, alongside Shetland wool coats and Scottish cashmere jackets.)
Each floor has a theme, according to Mr. Piombo. “Glamour” is the ground floor; “Bizarre” is the second; “Obsession,” the third. These are to be taken lightly. (Why “Bizarre”? “For us, bizarre is a good compromise between obsession and glamour,” Mr. Piombo said. “Not completely crazy. I hope it’s not crazy.”) Prices, and anticipated ages, escalate as shoppers ascend. (“Glamour” is the aforementioned university concept, a concept generally absent at universities, at least in the United States.) At the top, tailored formal wear, suggested jauntily alongside embroidered shawls from India, represents the pinnacle.
The store is less ostentatious than many of its brethren nearby on the Via Montenapoleone, where a lot of fashion brands cluster, and pitches itself less aggressively. In place of street-facing displays, it has instead lovely gardens, both in the back and on the roof. “It’s like a members’ club, like a home,” Mr. Piombo said. (In fact, it was formerly the studio of Gae Aulenti, the Italian architect who designed the interiors of the Musée d’Orsay.) It is patrolled by clerks in tangerine-orange double-breasted blazers, inspired by the bartenders’ jackets at the Carlyle hotel in New York.
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Nevertheless, it’s an odd ecosystem all its own. Which it will be even if future locations, being scouted in Tokyo, Paris and London, eventually join it. “The next shop, it won’t be blue,” Mr. Piombo said. “Probably pink.”
Will you visit this new Milan Store?
