Nov

A look at the NO SEX Project by Atelier Biagetti

Atelier Biagetti is one of Milan’s most notorious interior designers of the current age. They have a unique take on interior projects adding in a couple of elements of social critique. NO SEX is one of their most relevant projects in this regard and Milan Design Agenda will be diving into this unique take on “the manias and fashions of contemporary life.”

After BODY BUILDING (in which the creative couple of Atelier Biagetti revisited the world of gyms and made a satire look at the excessive pursuit of the perfect body and an impossible ideal of beauty), NO SEX comes off as the second volume of the same chronicles. This time this minimalistic project focuses on the perception and the accessibility of sex in today’s world.

Sex is a concept that is constantly bombarded by the media in particular through explicit images that now, more than ever are made available to anyone at any time thanks to the internet. Previously a taboo topic, it became now an accepted element in society, being seductive, encouraged, even commercialized. With this main topic in mind, Atelier Biagetti created a project open to more than one interpretation.

NO SEX is ambiguous, but it intends to examine the precariousness of human relationships in a frenetic contemporary lifestyle. The scenario presented here has two interpretations. The first is the fact that it’s describing a world where sex is no longer considered healthy but instead commercialized and disparaged. The clinic scenario can almost be seen as a kind of detox place.

Another way to look at this project by Atelier Biagetti is as a refuge from the bombardment of erotic images that we are subjected to. The calming palette in this place can help one to feel satisfied, safe, protected and cared for. Some have also speculated that it can be a type of pleasure-house where you can purify yourself from online porn. At the end of the day, it’s a project that doesn’t have any verdict or pass judgment, but rather a lovely decor project open to all types of points of view.

Atelier Biagetti is a company that consists of the culmination of the work of both Alberto Biagetti and Laura Baldassari. These two are used to challenging the boundaries between disciplines, while at the same time drawing inspiration from the world around them. This project is a good example of how the founders have drawn inspiration from all over the world, specifically in regards to “human behavior and contemporary society’s greatest obsessions”.