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Lee Broom Unveils Observatory at Milan Design Week 2018 ⇒ Lee Broom is one of the UK’s leading product designers and a premium global design brand. With his highly original brand of luxury furniture and lighting designs, his work is recognised and retailed across the globe.
Critically-acclaimed global design brand Lee Broom unveiled Observatory at Milan Design Week 2018, in the first of a three-phase launch of new lighting collections for 2018. Following Lee Broom’s milestone 10-year anniversary in 2017, this year’s launches see the focus return to lighting, something for which the brand is renowned for.
Revealing seven new lighting products, Observatory is Lee Broom‘s most progressive work to date with new stellar-inspired designs playing with proportions of vertical and horizontal space, sculptural, spherical form and the refraction and reflection of light. Observatory includes four new lighting collections: Eclipse, Orion, Aurora and Tidal.
Observatory uses new technology within the collection, featuring LED lighting systems and bulbs custom-designed and developed in-house by Lee Broom. Displaying new finishes such as polished chrome and new interpretations of materials used in past collections, Observatory marks a new direction for Lee Broom. In a significant departure from the conventional design week model of previewing new designs several months before they go on sale, the products from Observatory are available to be purchased immediately in-store and online, offering customers instant access to the show and the collection for the first time.
Eclipse, which incorporates three of the seven new pieces to be released, is celestial in both its name and inspiration. Mirror-polished chrome and acrylic discs interact, dissect and obscure, which both eclipses and reveals its illumination to the viewer at the same time. Available as a single pendant light, chandelier, table lamp and surface light, Eclipse has a sculptural silhouette with a mobile-like quality that changes at every angle. Using the refractive properties of an etched 10mm solid acrylic core and in-house designed concealed LED technology to create a diffused halo, the design highlights Lee Broom’s technical craftsmanship and innovation with his signature mix of classicism and modernity.
Alongside Eclipse, Lee Broom will also unveil Orion, Aurora and Tidal lighting collections. Orion comprises simple modular tube lights with opposing opaque and solid polished gold spheres which connect and expand horizontally and vertically to create bespoke constellations of light.
A scalable chandelier ranging from a 32cm diameter to a 108cm diameter (12 5⁄8″ to 42 1⁄2″), Aurora is a chandelier of infinite adaptations which projects layers of ethereal rings of light created from linear LED light.
Tidal is a polished chrome and opaque acrylic table lamp formed from two balancing hemispheres appearing to be pulled apart by an unseen gravitational force. “This new collection has been a fascinating journey for me. I wanted to create a celestial collection of sculptural lighting which is progressive and experimental using the latest LED technology. Lighting is a fundamental part of my ethos as a designer and will always play a leading role in my work”, said Lee Broom.
Observatory is presented in a Grade II listed building in the heart of the Brera Design District from Tuesday 17th to Sunday 22nd April 2018. The minimalist presentation designed by Lee Broom allows the new lighting designs to take centre stage, drawing the viewers to observe the culmination of a collection which was two years in the making. Visitors to the show are able to interact with the designs closer than ever before as they explore the visual illumination experience. The collection will be presented as a trilogy of shows. Debuting in Milan, the exhibition will then travel to New York in May for NYCxDesign 2018, and to the London Design Festival in September. In addition to the seven products launching in Milan, new lighting designs will be unveiled in New York and London, building the collection into a substantial body of new work for 2018.
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Source: Lee Broom