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Know more about Lexus' upcoming surprises for Milan Design Week milan design week Know more about Lexus’ upcoming surprises for Milan Design Week FEATURE 29 980x390
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Know more about Lexus’ upcoming surprises for Milan Design Week


BB_Book2020 milan design week Know more about Lexus’ upcoming surprises for Milan Design Week blog 20artigo 20 1

Lexus has recently announced their participation in this year’s Milan Design Week for the 12th time. Not only that, but they’ve also partnered up with globally renowned design firm Rhizomatiks to bring to visitors a light-themed innovative experience.

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The event, titled Leading with Light, had Rhizomatiks collaborate with Lexus. Inspired by Lexus’ future technology the Japanese brand has designed an immersive display that combines playful and dynamic lighting with advanced robotics. The purpose of this exhibition is to demonstrate how the innovative use of light can affect human emotions. Rhizomatiks has made many projects in lighting the most noticeable being their work in the Tokyo Station (a project known as Tokyo Colors 2015).

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Take a moment to enjoy some of the highlights of Milan Design Week 2019

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This isn’t the first time that the two brands have collaborated, seen as in 2014 they participated together in art and technology exhibition, Media Ambition Tokyo. This event is set to happen on the 13th and 14th of April at Superstudio Piu (Art Point) located in Via Tortona.

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Another upcoming surprise from Lexus is the works from the 6 Finalists of the 2019 Lexus Design Award. This year’s theme was ‘Design for a Better Tomorrow,‘ and it challenged young designers to come up with innovative solutions beyond the mastery of shape, form, and function.

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You can also check out: MDW 2019: WHY 5VIE DISTRICT IS WORTH VISITING

The main finalists of the contest are Algorithmic Lace (a bra made for post-mastectomy women), Arenophile (which seeks a new purposes for using desert sand), Baluto (a house made with flood mitigation as the main concern), Green Blast Jet Energy (an object that collects the energy of the jet blast of an aircraft), Hydrus (a treatment equipment for offshore oil spills) and Solgami (a project that uses origami geometry to give apartment residents a closer connection to the external environment). The winner will be known on the 8th of April during Milan Design Week.

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Did you like our article about Lexus’ novelties for this year’s Milan Design Week? Are you looking forward for Salone del Mobile and Fuorisalone 2019?

Then don’t also miss our article with further info on Brera Design District, as well as the Top Design Spots not to miss there if you’re visiting! Keep on track with our latest articles regarding the subject of Milan Design Week!

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