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Italian design is a good example of a style that retains its own identity while keeping an open mind and fusing with other countries’ concepts. The Jord modular sofa is a good example of this, having a design concept that joins together the ideas of two distinct countries: Italy and Sweden.
This project that fuses Swedish and Italian design is named Jord (which is the which is Swedish for ‘earth’) and it’s the result of the collaborative imaginations and concepts of Swedish furniture manufacturer Fogia partnered with Luca Nichetto. The basis for the products in this new collection are taking inspiration from the low, broad bases that are often seen in Italian sofas and fusing them with the rich palette of materials that Swedish design has always had.
This product of Italian design allows for customization in more than one type of situation and furniture type for the living room. Within this collection, you can find quality designs of one-seaters, two-seaters, three-seater, ottomans, and more than one table option. The products are also adaptable in the sense that they have collapsible arms and backrests easily adjusted by the customer.
Created all the way back in 2006 by Luca Nichetto in Venice, Italy, Nichetto Studio is a company that to this day is heavily dedicated to industrial design, product design and design consultancy directed towards a multitude of design customers, having afterward expanded their services to interior design and architecture in later years. The Italian design company also created a new studio in Stockholm, Sweden in 2011 which is why they’ve managed to approach some opportunities regarding Swedish design.
Fogia is an example of a company which has, for around thirty years, created furniture and customized solutions destined for more than one type of client, among them private homes, offices, restaurants and hotels for customers all over the world. This Swedish furniture brand is known for collaborating with carefully selected designers and retailers within Europe, so it’s no wonder they took an approach to Italian design as well.