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Humanscale will be presenting a new project for Milan Design Week
Mar
7
Humanscale will be presenting a new project for Milan Design Week


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Humanscale has announced a new installation at Milan Design Week 2019. The company has teamed up with designer Todd Bracher and Studio TheGreenEyl to create the experiential installation, titled Bodies in Motion.

Humanscale will be presenting a new project for Milan Design Week

Bodies in Motion will be displayed in the historical vaulted warehouses beneath the Milano Central Station and it will be integrated into the third edition of Ventura Centrale. In this exposition, the visitors will be inside a large open space which encourages free and spontaneous movement throughout the installation. The visitor’s movements will then become part of the exposition, being converted into rays of light that will be seen throughout the installation.

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In order to explore new modes of expressing human movement, Humanscale invited  Todd Bracher and Studio TheGreenEyl for the project. Brache has defined this project in this statement:

“Through a unique collaboration that merges our human-centric design approach with Studio TheGreenEyl’s expertise in experiential technologies, we are together reinterpreting the essence of human movement in a fully immersive installation that represents the fundamental ergonomic principles that are core to Humanscale’s DNA.”

Humanscale will be presenting a new project for Milan Design Week

Humanscale is a company that uses new technology and functional design to change traditional work offices into active, intelligent workspaces. This company is currently leading as designer and manufacturer of high-performance ergonomic products, improving the comfort of work life.

Humanscale will be presenting a new project for Milan Design Week

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Humanscale will be presenting a new project for Milan Design Week

Todd Bracher is known for his complex approach to design, having been the creator of several pieces of furniture, lighting and architectural works throughout his career, managing to create a careful balance between art and functionality. He was honored as Top 100 Global Design Influencer by Wallpaper* Magazine, and named International Designer of the Year twice.

Humanscale will be presenting a new project for Milan Design Week

Studio TheGreenEyl has created several exhibitions, installations, objects, images, interactions, and algorithms, in a work that explores varied topics such as computation, machine learning, machine vision, digital archives, and data collection. Since 2009 this company has aimed to innovate in the creation of visual worlds and experiences and understanding their impact in society in general.

Did you like the idea from Grand Seiko? Are you looking forward to Milan Design Week 2019?

Then don’t miss out upcoming articles on the event!

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