Know more about the Studio Museum Achille Castiglioni
By formacao / January 23, 2020
Having been opened to the public since January of 2006, the Studio Museum Achille Castiglioni is a mandatory stop to every Italian...
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Jan
23
Having been opened to the public since January of 2006, the Studio Museum Achille Castiglioni is a mandatory stop to every Italian design lover. This place is a reflection of the art of life of Achille Castiglioni. READ MORE – 5 AMAZING DESIGN EBOOKS FOR YOU! Located in Piazza Castello, the Studio Museum […]
Following the successful experience of the Design Week of the neighboring city of Milan, Geona launched in 2019 the first edition of its Design Week Event. This was a huge success and, in 2020, we’ll have the 2nd Edition of this promising event! READ MORE: EXCLUSIVE INTERVIEW WITH FILIPPO […]
Humanscale has announced a new installation at Milan Design Week 2019. The company has teamed up with designer Todd Bracher and Studio TheGreenEyl to create the experiential installation, titled Bodies in Motion.
Bodies in Motion will be displayed in the historical vaulted warehouses beneath the Milano Central Station and it will be integrated into the third edition of Ventura Centrale. In this exposition, the visitors will be inside a large open space which encourages free and spontaneous movement throughout the installation. The visitor’s movements will then become part of the exposition, being converted into rays of light that will be seen throughout the installation.
In order to explore new modes of expressing human movement, Humanscale invited Todd Bracher and Studio TheGreenEyl for the project. Brache has defined this project in this statement:
“Through a unique collaboration that merges our human-centric design approach with Studio TheGreenEyl’s expertise in experiential technologies, we are together reinterpreting the essence of human movement in a fully immersive installation that represents the fundamental ergonomic principles that are core to Humanscale’s DNA.”
Humanscale is a company that uses new technology and functional design to change traditional work offices into active, intelligent workspaces. This company is currently leading as designer and manufacturer of high-performance ergonomic products, improving the comfort of work life.
Todd Bracher is known for his complex approach to design, having been the creator of several pieces of furniture, lighting and architectural works throughout his career, managing to create a careful balance between art and functionality. He was honored as Top 100 Global Design Influencer by Wallpaper* Magazine, and named International Designer of the Year twice.
Studio TheGreenEyl has created several exhibitions, installations, objects, images, interactions, and algorithms, in a work that explores varied topics such as computation, machine learning, machine vision, digital archives, and data collection. Since 2009 this company has aimed to innovate in the creation of visual worlds and experiences and understanding their impact in society in general.
