Have a look at Moroso’s preview for Salone del Mobile 2019 – Milan Design Agenda.
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Have a look at Moroso's preview for Salone del Mobile 2019 salone del mobile Have a look at Moroso’s preview for Salone del Mobile 2019 FEATURE 8 980x390
Mar
19
Have a look at Moroso’s preview for Salone del Mobile 2019


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This year Moroso is another brand that promises to surprise guests with a new stand for the Salone del Mobile 2019. The stand is designed by acclaimed designer Patricia Urquiola, in a space in which the brand’s products will be displayed against a situational backdrop instead of being so less frontally than in the past.

Have a look at Moroso's preview for Salone del Mobile 2019 salone del mobile Have a look at Moroso’s preview for Salone del Mobile 2019 IMG 6467

Another relevant novelty they have for the event is their collaboration with Johannes Torpe on a series of products designed by the Danish designer. Initially intended for hospitality projects this potential partnership has led to has led to the creation of products pretty well suited to home settings.

Take a moment to enjoy some of the highlights of Milan Design Week 2019

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The products set to be introduced for the event present themselves as graceful with a clean-cut aesthetic, enriched by precious fabrics. And this is where we take the chance to introduce the “jewel of this crown”, the Heartbreaker sofa collection.

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The stylistic hallmark of Heartbreaker sofas lies in the design of the armrests. If you look closely these two elements represent the halves of a heart, or rather a broken heart when shown apart from each other. Hence the main basis for the name given to the product, seen as it playfully alludes to a broken heart or ironically to a “heartbreaker”. For now, we only have the concept images, seen as the main product will first be unveiled at Salone del Mobile 2019.

You may also like: MAARTEN BAAS: KNOW MORE ABOUT ONE OF THE GUESTS FOR MILAN DESIGN WEEK

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The beauty of the design concept of these pieces lies on the fact that the sofas form a beautiful full heart when placed side by side. It’s the perfect example of a project that combines pure, geometric shapes with the utmost comfort. Hence this product is suitable for residential use as we’ll be seeing during Salone del Mobile.

Patricia Moroso, the current art director of the brand, has this to say in regards to the product’s aesthetic:

“Heartbreaker is an almost archetypal “big hotel sofa” interpreted in an ironic POP key with a play on shape, without losing sight of function and comfort. Extreme customization means there is a huge variety of fabrics and finishes available, enabling sofas to be created to meet all requirements.”

Another of this product’s distinguishing features is its metal base profile available in a variety of finishes. Not only does it visually elevate and lighten the sofa’s substantial volume, it gives it a beautiful touch of grace and personality that Moroso definitely managed to nail in perfection.

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You can also check out: MILAN DESIGN WEEK: TWILS LOUNGE WILL BE PRESENTING TWO COLLECTIONS

This was also made possible by the eclectic and unconventional style that defines Johannes Thorpe’s works. This famous interior designer’s language masterfully combines clear-cut shapes with playful and mildly provocative design solutions, something he’s been successfully applying to many other projects in other areas for over 20 years of his career. This promises to be a highlight for Salone del Mobile.

Did you like this article about Moroso’s new project set to showcase at Salone del Mobile? Are you looking forward to Milan Design Week 2019?

Then, subscribe, leave a comment and don’t miss out upcoming articles on Salone del Mobile 2019!

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