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Seletti meets Studio Job through an unexpected project that integrates the accessible design of the Italian brand to the unmistakable style of the creative duo from Antwerp and Amsterdam. Industry Garden Collection, will be introduced at Milan Design Week 2015, and it is an aesthetically valuable and creative collection for the outdoors that will be exhibit at Fuorisalone 2015 as part of “5 Vie art+design”, supported by the city of Milan.
Seletti has chosen to transform the courtyard of Casa Rossi, a historical milanese home from the late 19th century, into a secret garden in which the pattern of Studio Job will mix together and create an harmonius contrast oasis in the bustle of the city.
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Designed for Italian brand Seletti, Studio Job‘s Industry Garden Furniture is an update of decorative ironwork chairs and tables, which became popular towards the end of the 18th century and are still common today.
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Studio Job retained the curvaceous forms of the legs, but replaced the perforated swirling patterns traditionally used across the flat surfaces with garden-related imagery including flowers and butterflies.
“For the edgy brand Seletti we have now re-designed this well-known but hyper-kitschy garden set using the Industry iconography,” said Studio Job, which is led by artists Job Smeets and Nynke Tynagel.
The patterns are developed from the studio’s previous projects, including the marquetry used on a collection of furniture and the backdrop for Viktor & Rolf’s Autumn Winter 2010 fashion show.
“Why garden? Well, have you ever seen rock and roll garden furniture?” said the studio. “So, here it is! With gas masks, butterflies and many others from the Studio Job archives.”
The collection includes dining chairs, as well as oval and circular patio tables, available in a range of colours. Cast from lightweight aluminium rather than traditional heavy ironwork, each piece can be disassembled for easy transportation.
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