Federico Floriani – Product Designer – Milan Design Agenda.
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Federico Floriani - Product Designer Federico Floriani - Product Designer Federico Floriani – Product Designer header 980x390
Aug
21
Federico Floriani – Product Designer

Born on 25th March 1988 in Motta di Livenza, Italy, Federico Floriani is a product designer, with a degree in Design and Arts by the Venice University IUAV.

"Born on 25th March 1988 in Motta di Livenza, Italy, Federico Floriani is a product designer, with a degree in Design and Arts by the Venice University IUAV." Federico Floriani - Product Designer Federico Floriani – Product Designer header 700x285

Having worked for IMlab, Matteo Zorzenoni and Studio Formafantasma, he acquired enough experience to launch a series of products on its own, with clean, modern and minimalist designs.

Seitu

"Born on 25th March 1988 in Motta di Livenza, Italy, Federico Floriani is a product designer, with a degree in Design and Arts by the Venice University IUAV." Federico Floriani - Product Designer Federico Floriani – Product Designer cork 700x338

Seitu is a desktop/abatjour lamp. It is made in cork and pyrex with the light fixed on the cork ring. By moving the cork ring up or down the light reflection changes allowing the user to choose the optimal position for his needs.

G light

"Born on 25th March 1988 in Motta di Livenza, Italy, Federico Floriani is a product designer, with a degree in Design and Arts by the Venice University IUAV." Federico Floriani - Product Designer Federico Floriani – Product Designer g 700x338

G is a light inspired by old luminous shop and circus sign. It is made of a wood-structure covered with aluminium sheets. G is an ambient light and its filament lightbulbs produce a soft warm light.

Gru

"Born on 25th March 1988 in Motta di Livenza, Italy, Federico Floriani is a product designer, with a degree in Design and Arts by the Venice University IUAV." Federico Floriani - Product Designer Federico Floriani – Product Designer candeeiro 700x338

Grù is a multifunctional lamp composed of connection modules and structural modules. By boxing structural and connection modules in different ways Grù assumes many forms: it can be used as table, ground and wall light depending on the needs of the user.

Float Vase

"Born on 25th March 1988 in Motta di Livenza, Italy, Federico Floriani is a product designer, with a degree in Design and Arts by the Venice University IUAV." Federico Floriani - Product Designer Federico Floriani – Product Designer vase 700x338

Float is a collection of pyrex vases produced in collaboration with Myver, Italian glass artisan. The transparent pyrex body supports the colored balls that are hollow inside and may contain water. The three components are independent from each other and the vase fits for the kind of content by varying the height of the colored sphere. The balls give the impression of floating and by changing height they create a pleasant superposition of shapes and colors.

Tent Clothes

"Born on 25th March 1988 in Motta di Livenza, Italy, Federico Floriani is a product designer, with a degree in Design and Arts by the Venice University IUAV." Federico Floriani - Product Designer Federico Floriani – Product Designer cabide 700x338

This very simple yet beautiful coat rack gets its inspiration from a teepee tent, making use of a simple colour contrast.

123 light

"Born on 25th March 1988 in Motta di Livenza, Italy, Federico Floriani is a product designer, with a degree in Design and Arts by the Venice University IUAV." Federico Floriani - Product Designer Federico Floriani – Product Designer lamp 700x338

123 is a led lamp, it is composed by three parts made by two metal bented legs and an oak main body. The project aims to be as simple as possible, there is nothing superfluous in it. Based on this purpose the legs wrap around the oak body using the only elasticity of the metal and the main wood shape can be orientated in any direction, pointing the beam to the user liking. 123 is a desk light which uses led technology and structure abstraction to explore new aesthetics and leave behind the classic bulb lamps shape.

Source: Federico Floriani

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