The countdown to the Salone del Mobile Milano 2020 has already started for the brands. The preparations are many and the ability to surprise each year becomes more and more challenging. All of the most renowned luxury brands have started to produce their unique new collections and idealizing the best […]
Today, Milan Design Agenda wants to share with you an exclusive interview with Pagliani and Michele Rossi, the leaders of Park Associati. When we question ourselves about who is leading the way in Milan’s interior design and architecture industry, there is one name that doesn’t go unnoticed. Founded at the beginning of the century by Filippo Pagliani and Michele Rossi, this incredible architecture studio becoming one of the most renowned design experts not only in the country but also worldwide. Filippo and Michele are passionate about the world of possibilities that underlies the modern design world. “The fact that each project is different has its own path and autonomy. Each new project is an opportunity for us to learn and experiment”, explained the renowned architects.
For 20 years, Park Associati has been impressing the world with their unique modern architecture and design projects. However, before they get to where they are today, this incredible studio has to overpass a few challenges and obstacles throughout the way. According to the studio’s founders, one of the hardest moments was when “the firm had to face a change of scale of projects and consequently of organization. These moments were exceeded by working hard and working as a team. The Milan-based experts believe that they served to assert themselves as designers and clarify where they wanted to do next.
The Milan-based design studio doesn’t have a clear and defined design style, they are moved by giving shape to a vision, interpreting and synthesizing the variables that insist on the projects from time to time. Their design method begins with three important concepts (listening, intuition and experimentation) that will give the opportunity to create new solutions for each project.
No matter the project that they are developing, Park Associates’ team has to make sure that each design becomes a reference point not only for those who commissioned them but also for the community in which the project is inserted. Until this day, this incredible design studio has developed “projects of a different nature, of which we are very proud but we would certainly like to deal with architectural themes that we have not yet dealt with, such as designing a museum.” After all, Park Associate’s wants to communicate and demonstrate their high-quality of work in each design project, so excellent communication through the different methods is one important aspect of the overall designing process.
Park Associate studio doesn’t have a precise typology when it comes to clients. According to Filippo and Michele, their customers have different cultural and national backgrounds. Currently, the Milan-based design studio is experimenting with design fields related to new ways of living and the evolution of urban lifestyles, especially for the age group ranging from 19 to 35 years old, which includes students, and residences for teachers and young professionals.
When questioned about what are going to be the top trends this year, Fillipo and Michele believe that in the design world is starting to “have less rigidity and more ability to combine and use different stylistic figures, merging them with research on materials.” In other words, the Park Associate founders believe that the following years will is going to have more freedom and less time in the design and architecture world because there is also more courage in inserting different languages within a layout.
Since this incredible studio is based in one of the most famous craftsmanship capitals in the world, this concept truly takes place in their incredible work if only as the inspiration for the projects. “We believe that Italian craftsmanship still has a culture and experiential background that are difficult to overcome, in addition to a strong trend towards experimentation and innovation in recent years.”
As for the future, these two renowned architects are certain of one thing: the design will increasingly focus on aspects of social and political order and less on a purely aesthetic and functional one. “We will have to think less about objects and more about environmental systems, or microstructures. Linking itself to new technologies and sciences, the future design concepts will be around and within us and will concern more the collective aspects of our life.”