You might be wondering: what is this group called Design Holding and what is it about? Well, this is a project that was recently created by Investindustrial and The Carlyle Group, consisting of the new global high-end interior design group that brings together the three iconic companies: B&B Italia, Flos and Louis Poulsen.

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The group was created this very same year and the brands B&B Italia, Flos and Louis Poulsen have taken the chance to announce their joint participation as Design Holding at the 58th edition of the Salone Internazionale del Mobile in Milan last week. The three companies have showcased their Collections in three distinctive areas in a booth designed by Calvi Brambilla. This was Design Holding’s first exhibition Salone del Mobile which marked a solid starting point this group’s goal to establish a leadership in high-end global design. Throughout this article, you will be able to see a couple of products from all three brands that have been present at their showcase during Salone del Mobile.

Throughout this event, these three companies took the chance to demonstrate how their
connection to history is still vivid. They did it by visually relating cult pieces to stunning novelties by contemporary design masters. For example, B&B Italia, as a celebration of the 50th anniversary of the legendary UP Series by Gaetano Pesce, displayed the Catilina chair, the quintessence of Italian design by Luigi Caccia Dominioni for Azucena.

B&B Italia unveiled absolute novelties by internationally acclaimed architects and designers in a list that includes Michael Anastassiades, Antonio Citterio, Piero Lissoni and Vincent Van Duysen.

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Flos took this chance to launch the re-edition of one of its cult designs from the Sixties: the lamp Chiara by Mario Bellini. This novelty was done on the occasion of its 50th anniversary, this chance being taken to also release the first edition of an extraordinary 1957 design by Achille and Pier Giacomo Castiglioni: the Bulbo lamp.

Flos also presented innovative designs and original lighting systems created by Michael Anastassiades, Ronan and Erwan Bouroullec, Antonio Citterio, Formafantasma, Piero Lissoni, Nendo, Philippe Starck and Patricia Urquiola, all of them for their Home, Architectural and Outdoor lighting catalogues.

Lastly, Louis Poulsen highlighted some of its renowned masterpieces that resulted from cooperations with Danish design legends like Poul Henningsen, Arne Jacobsen and Verner Panton. They also welcomed back icons from Vilhelm Lauritzen, continuing with Christian Flindt, Øivind Slaatto and the duo GamFratesi. Louis Poulsen also showcased their first ever cooperation with Danish-Icelandic artist Olafur Eliasson, by introducing the extraordinary OE Quasi.

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Did you like this post about Design Holding and what it will mean for B&B Italia, Flos and Louis Poulsen?

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