Milan Design Week 2016 is gone, and now it is time to turn our focus to what Milan has to offer you, when the time comes to make a short trip into the Milan’s luxury avenues. Where to go in Milan? PISA luxury watch brand, opened its new flagship store on via Verri, an exquisite location which reflects the excellence of its luxury watches.
The new Palace of Haute Horlogerie emerges on via Verri 7. 1,200 square meters in the heart of Milan’s Quadrilatero d’Oro district, in a historical building that dates back to the beginning of the 1900s. The new Pisa boutique is modern, with an international flavour, and it delves deep into the world of watches and luxury, while maintaining its string family identity constant.
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The echo of the previous multibrand Pisa store is revived and expanded in the Pisa Orologeria Flagship Store, dominating over via Verri with its three stories looking over via Montenapoleone, Corso Vittorio Emanuele and Corso Matteotti. This significant intervention was designed by Pisa Group’s former art director,Antonio Vittorio Carena.
In addition to the excellent brands offered, including Cartier, the concept of the boutique includes top level after sales and customer support services and a full calendar of events which turn the second floor into a multifunctional space. Even the laboratory will be open to customers who, for the very first time, will be able to meet the specialised technicians and follow the work done on the products.
75 years have passed since the first Fratelli Pisa stored opened and this new Milan flagship store is a reflection of this evolution is seen in the restyling of the brand logo, with the name and date of establishment separated from the geometrical labyrinth (symbolising the mechanism of a watch), an image also present on the floor in front of the new boutique.
We invite you to take a look at Piet Boon interview for Coveted Edition Magazine at Milan Design Week 2016! After all we are here to celebrate interior design…
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